Articles Tagged ‘Laura Gaggi’

mediaInnovationAwardsTrophies

Judges and online jurors announced for MIAs

The jury will be a who’s-who of various industry sectors including media, agency and marketing.

Copied from Playback - Copied from Media in Canada - Copied from Playback - Copied from Media in Canada - tvShutterstock

Blog: It’s time for measurement to evolve

Gaggi Media’s CEO says creativity is needed to close the gap between TV and digital while we work out their shortcomings.

handshakeShutterstock

Gaggi Media and VMC Media announce merger

The two teams will come together at VMC’s downtown Toronto headquarters as the largest independent media agency in Canada.

Photo by Darren Goldstein/DSG Photo.

Restructuring daytime TV in a post-Oprah world

Execs from Gaggi Media, ZenithOptimedia, Media Experts and Mindshare weigh-in on the programming strategies for Fall 2012′s daytime schedule.

PSFKNRMAInsurance

Invisible cars and bus shelter jukeboxes: MiC’s Global Tour

Laura Gaggi from Gaggi Media and Brian Fitzpatrick from Mindshare share their thoughts on OOH campaigns from brands including Coca-Cola and Mercedes-Benz.

TV

Brands launch pre-Super Bowl blitz

MiC asks industry members to weigh in on the value of releasing big budget ads online before Super Sunday.

Television

TV advertising wins hands down: TVB study

Laura Gaggi, Bruce Neve and Jake Norman weigh in on study results from the Television Bureau of Canada.