Articles Tagged ‘Laura Pearce’

Twitter Goat

Twitter leans into sports for first TV buy

The social media company’s first TV spot is adapted from the U.S. but aims straight for our love of hockey.

The Hip

Elevation Pictures teams with Twitter to promote The Hip

A new doc on The Tragically Hip was the first movie to deliver a Twitter-exclusive trailer.

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Twitter goes to the bots for its new campaign

The social media platform is using chatbots to engage users with a new campaign, while also testing the tech as a new platform feature.

Twitter Edmonton

Twitter Canada takes its message out of home

Forget FOMO – the Canadian outpost of the social network wants Canadians to experience ‘FONK’ (fear of not knowing) with its new campaign promoting Twitter usage.

McDonalds Billboard

Spotted! McDonald’s broadcasts its breakfast message

The QSR took over a Yonge-Dundas Square digital billboard in Toronto to show real-time Tweets and drum up excitement for its all-day breakfast offering.

Laura_Pearce

Twitter Canada nabs Laura Pearce

The company’s first country-level consumer-marketing lead will be working to grow its user base and engage current tweeters.

jamieSchouela

Blue Ant ups Jamie Schouela, shuffles execs

As the media co expands globally, it has placed Schouela in charge of its Canadian networks and put Makeful under Vanessa Case.

LauraPearce

Laura Pearce moves from AOL to Blue Ant

The former marketing director for AOL will fulfill a new, consumer-facing role for the fast-growing media co.

AOLca

AOL Canada partners with Shop.ca

The media co will have advertising for the online shopping destination on its site to further its reach of young affluent professionals.