Articles Tagged ‘Laurie Kepron’

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Honda renews sponsorship with NHL

The brand says its goal to reach a younger demo aligns with NHL audiences and partnership has driven sales for the automaker.

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Esso, Safeway and others join NHL for Heritage Classic

Brands are leaning into experiential and tech for this year’s two-day fan event.

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NHL to kick off centennial celebrations with PreGame party

The two day Toronto event borrows elements from the recent World Cup of Hockey, while also launching new initiatives aimed at the coming anniversary.