Articles Tagged ‘Lays’

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Media Agency of the Year: OMD grows for Gold

Details from the agency’s CEO Cathy Collier on its big year following its Gold win, plus the work for Subaru, McDonald’s and Lay’s that won it the top prize.

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Lay’s lunchtime love affair

The PepsiCo brand is going after the lunch market with its multi-year campaign.

Martin Short

Lay’s asks Canucks for a flavour

The brand is bringing its “Do Us a Flavour” contest to the market, inviting consumers to generate ideas for a new chip flavour and promoting it with a TV, radio and online buy.

McD 'One at a Time' FoodStylist Analysis

Big brands tease Super Bowl spots

Budweiser has hockey, Lay’s is featuring Martin Short and McDonald’s Canada is bringing its question and answer campaign to TV in teasers around their Canadian game day spots.

Members of the Indianapolis Colts reach

Super Bowl advertisers revealed

CTV reveals what brands bought airtime during the big game, with Labatt returning as a full-game presenting sponsor.

Lays

Lay’s lands Jets sponsorship

The PepsiCo brand is the official chip of the Winnipeg Jets and has launched a “Hometown Heroes” campaign.