Articles Tagged ‘LCBO’



LCBO buys big: Media Monitors

Radio

The Crown corporation bought the most airtime in Toronto, for the week of Jan. 28 to Feb. 3.



Canadian Tire buys big: Media Monitors

Radio

The retailer bought the most airtime in Toronto, with Brault & Martineau taking the title in Montreal for the week of Jan. 14 to 20.



LCBO configures the gentleman’s party

DigitalInteractive

The retailer is using a rare digital-only campaign that features an interactive app to promote its premium spirits to guys.



LCBO buys big: Media Monitors

Radio

The Crown corp. bought the most radio in Toronto, with Bell Bundle topping the list in Montreal, for the week of Dec. 3 to 9.



LCBO sets its sights online for Wine Country Ontario

Digital

Research has shown that consumers are talking about wine on the web, and so the liquor board decided to change things up with a primarily digital campaign to promote the tourism co.



Spotted! Wine Country Ontario gets a close-up

Out Of Home

The tourism co has placed an actual wine glass in a Toronto transit shelter to illustrate just how close city residents are to wine country.



Rogers Wireless snatches the top radio spot: Media Monitors, Jan. 30 to Feb. 5, 2012

Radio

The telco made headway with a three-place jump to the top in Toronto, while AlarmForce made the biggest purchase in Montreal.



The LCBO hangs out

Digital

The retailer targets men who want a guy’s night in with its first digital-only campaign.



LCBO brings back the elephant

DigitalPrintTelevision

The anti-drinking and driving campaign expands its digital components with an online pledge for the holiday season.



Government tops Toronto radio ad buys: Media Monitors, June 27 to July 3

Radio

The Government of Canada snags the spot from previous top buyer Rogers Hi-speed.