Articles Tagged ‘Leanne Gibson’

Paul Burns

Twitter Canada makes two big exec moves

Paul Burns has officially taken over the managing director position, while Leanne Gibson has been given a new role.

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Twitter rolls out 280 characters for all

During the test period, the social media company reported that engagement went up for longer Tweets.

leanne gibson

Twitter Canada onboards new head of agency development

Leanne Gibson, former head of ad products and business operations at AOL Canada, will help the company work more closely with agencies to create effective campaigns.

Digitalvideo

How AOL has opened its programmatic options up

AOL Canada has made its reserve and video inventory available through programmatic, a first for the company globally.

LeanneGibsonphoto

AOL gets native on mobile with new launch

Leanne Gibson on the new ad option the media co is bringing to Canada in a few weeks.

Leanne Gibson

AOL launches new premium ad formats

The company’s Canadian head of ad products and business operations talks about the new units ahead of their launch north of the US border in Q4.

Leanne Gibson

AOL Canada expands its Quebec presence

The company’s head of products and sales operations tells MiC about the ad opportunities targeting women over the age of 25 that are available on Mamanpourlavie.com.

digital update panel

Digital strategies must emphasize tangible ROIs

At the Digital Media Summit, Rogers’ Shelagh Stoneham said advertisers must work harder than ever to find the right media mix despite stagnant ad budgets.

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Hunger Games ad unit nabs AOL Devil award

The digital campaign by the Alliance Films team was presented the first-ever award on Jan. 28 at the CASSIES.