Articles Tagged ‘Leith Higdon’

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Facebook and Mediabrands Insights partner on data

Director of analytics and insights Leith Higdon said the approach will help clients understand when Facebook marketing is most effective in generating sales and brand lift.

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Decoding attribution and marketing mix models: blog

Leith Higdon, director of analytics and insights at Mediabrands, with everything about the two that you wanted to ask but were too afraid to.

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Canadian campaigns missing the mark online: study

A new Nielsen study shows a group of campaigns that served 10 million impressions only reached the intended target between 2 and 36% of the time.