Articles Tagged ‘Leo Burnett’
Kraft Heinz returns to tightened media model with TSN
The brand’s marketing director Joanna Milroy on how Kraft Heinz Project Play fared in its first year, and how it has changed for its second edition.
The Canadian 2016 Webby Award winners
The National Film Board of Canada nabs six awards, Toronto’s Secret Location won two and Leo Burnett picked up one. (NFB’s Way to Go pictured.)
Spotted! Bell Fibe targets tummies
The telco has launched a direct mail (and pizza) campaign to entice residents in Bell Fibe-connected buildings.
Touche! wins Media Agency of the Year
Leo Burnett won Agency of the Year, while DDB/Tribal Worldwide nabbed the top Digital prize and MSLGroup took PR.
Carmilla snags PROMO! Awards Best of Show
The web series from Kimberly-Clark and Geometry Global took the top prize, while Leo Burnett, Zulu and Taxi also won big.
Ikea wants more action
Going for more than inspiration, the company has launched a cross-platform campaign around the release of its latest catalogue.
Canada has three chances at Media Lions
Nominations have been announced for Media, Outdoor and PR, while Canada is shut out of Creative Effectiveness.
Ubisoft and SickKids win big at the AToMiC Awards
The brands and their agencies, Publicis and JWT, took home top honours at last night’s award show.
Ikea helps clear the air
The company is letting people build and send custom ads to those they share a bathroom with.
HuffPost and Leo Burnett team up for content
The AOL company and agency have announced a new global content-based partnership.
Extra Awards crown top Canadian newspaper ads
Ikea took home the top prize at this year’s awards, which honour creative for newspaper print and digital ads.
Ikea goes mass to get personal
How the brand maximized its OOH spend while targeting individuals for its latest catalogue campaign.
Coors Light wants to rescue your summer
The beer co’s new scavenger hunt contest opens up prizing beyond those who buy its products, and is being promoted without TV spots.
HGTV Canada and Ikea partner on miniseries
Produced by Shaw, “Quick & Easy Room Makeover” will be hosted online in a plan arranged by Jungle Media, with creative developed by Leo Burnett.
AToMiC shortlist: part five
The fifth list of finalists reveals potential prize-takers in the experiential category.