Articles Tagged ‘Leo Burnett’



HuffPost and Leo Burnett team up for content

News

The AOL company and agency have announced a new global content-based partnership.



Extra Awards crown top Canadian newspaper ads

AwardsDigitalPrint

Ikea took home the top prize at this year’s awards, which honour creative for newspaper print and digital ads.



Ikea goes mass to get personal

DigitalOut Of HomePrint

How the brand maximized its OOH spend while targeting individuals for its latest catalogue campaign.



Coors Light wants to rescue your summer

DigitalInteractive

The beer co’s new scavenger hunt contest opens up prizing beyond those who buy its products, and is being promoted without TV spots.



HGTV Canada and Ikea partner on miniseries

DigitalSponsorship

Produced by Shaw, “Quick & Easy Room Makeover” will be hosted online in a plan arranged by Jungle Media, with creative developed by Leo Burnett.



AToMiC shortlist: part five

AwardsExperiential

The fifth list of finalists reveals potential prize-takers in the experiential category.



MiC’s Nice List: Best of 2013

blogs

From an anti-gun PSA to zombie fingers, the editorial team at MiC and strategy showcase their favourite campaigns from the last 12 months.



Mexico Tourism Board shows off its cities

DigitalOut Of HomeRadioTelevision

The latest campaign marks one of the board’s largest ad spends in recent years, with a heavier than usual TV buy across conventional and specialty channels.



VH Sauces partners with Shaw to inspire

DigitalTelevision

The brand has launched a refresh campaign with the media co’s Food Network Canada celebrity chef Roger Mooking for TV, digital and in store.



Ikea promotes its pages

Out Of HomeTelevision

The company is promoting its 2014 catalogue with a new OOH, TV and social media campaign.