Articles Tagged ‘Leo Burnett’
GMC inks sponsorship deal with Montreal Alouettes
DigitalExperientialSponsorshipTelevisionThe two-year partnership will see the automotive brand activate on TV and in-stadium.
Canada shortlisted for three Media Lions
AwardsTouche! PHD, Leo Burnett and Grey Canada are all in the running for Cannes Lions, with Canada taking 10 shortlist mentions overall at the festival on Monday.
Yellow Pages Group meets Toronto’s neighbourhoods
DigitalExperientialOut Of HomePrintThe brand is promoting its app exclusively in the GTA with a campaign that relies primarily on location-based mobile advertising.
AToMiC Awards finalists revealed
AwardsLeo Burnett and Ikea Canada take the most nods, with John St., Taxi, Tribal DDB and Zulu Alpha Kilo also earning multiple finalist mentions for the awards, which will be handed out May 23.
Yellow Pages continues its mobile-focused rebrand
DigitalOut Of HomeTelevisionThe second phase of the “Meet the new Neighbourhood” campaign focuses on the brand’s app and its features.
Firestone gets rugged with new campaign
DigitalRadioTelevisionThe Bridgestone brand is returning to TV for the first time in recent years to highlight the integral role its tires play in a car’s performance.
Spotted! The Walking Dead’s gruesome countdown
ExperientialTelevisionA new installation by Leo Burnett promoting the AMC show’s winter premiere gives passersby a chance to win a lopped off finger or get their photo taken with a zombie.
Ikea plays with its food
TelevisionThe furniture retailer has launched a new food idiom-filled TV spot which centres on the kitchen.
Maynards and The Hive win big at the PROMO! Awards
AwardsThe agency picked up Best of Show and four Gold awards, while Leo Burnett was another big winner for work with Ikea and Raising the Roof.
Bleublancrouge takes Best of Show at the Extra Awards
AwardsThe agency also won Gold for the Montreal Gazette‘s “Tweet Edition” campaign at Newspapers Canada’s annual awards for creativity in newspaper advertising.
