Articles Tagged ‘Leo Burnett’



Coors Light wants to rescue your summer

DigitalInteractive

The beer co’s new scavenger hunt contest opens up prizing beyond those who buy its products, and is being promoted without TV spots.



HGTV Canada and Ikea partner on miniseries

DigitalSponsorship

Produced by Shaw, “Quick & Easy Room Makeover” will be hosted online in a plan arranged by Jungle Media, with creative developed by Leo Burnett.



AToMiC shortlist: part five

AwardsExperiential

The fifth list of finalists reveals potential prize-takers in the experiential category.



MiC’s Nice List: Best of 2013

blogs

From an anti-gun PSA to zombie fingers, the editorial team at MiC and strategy showcase their favourite campaigns from the last 12 months.



Mexico Tourism Board shows off its cities

DigitalOut Of HomeRadioTelevision

The latest campaign marks one of the board’s largest ad spends in recent years, with a heavier than usual TV buy across conventional and specialty channels.



VH Sauces partners with Shaw to inspire

DigitalTelevision

The brand has launched a refresh campaign with the media co’s Food Network Canada celebrity chef Roger Mooking for TV, digital and in store.



Ikea promotes its pages

Out Of HomeTelevision

The company is promoting its 2014 catalogue with a new OOH, TV and social media campaign.



Shaw Media and Yellow Pages Group partner for new ad opps

Television

The deal includes show-specific overlays inserted into programs on HGTV Canada and Food Network Canada.



Canada in Cannes: How to win in 2014

Awards

The Canadian judges from this year’s festival on what they observed, and how agencies can create more work that gets noticed.



GMC inks sponsorship deal with Montreal Alouettes

DigitalExperientialSponsorshipTelevision

The two-year partnership will see the automotive brand activate on TV and in-stadium.