Articles Tagged ‘Leo Burnett’



MiC’s Nice List: Best of 2013

blogs

From an anti-gun PSA to zombie fingers, the editorial team at MiC and strategy showcase their favourite campaigns from the last 12 months.



Mexico Tourism Board shows off its cities

DigitalOut Of HomeRadioTelevision

The latest campaign marks one of the board’s largest ad spends in recent years, with a heavier than usual TV buy across conventional and specialty channels.



VH Sauces partners with Shaw to inspire

DigitalTelevision

The brand has launched a refresh campaign with the media co’s Food Network Canada celebrity chef Roger Mooking for TV, digital and in store.



Ikea promotes its pages

Out Of HomeTelevision

The company is promoting its 2014 catalogue with a new OOH, TV and social media campaign.



Shaw Media and Yellow Pages Group partner for new ad opps

Television

The deal includes show-specific overlays inserted into programs on HGTV Canada and Food Network Canada.



Canada in Cannes: How to win in 2014

Awards

The Canadian judges from this year’s festival on what they observed, and how agencies can create more work that gets noticed.



GMC inks sponsorship deal with Montreal Alouettes

DigitalExperientialSponsorshipTelevision

The two-year partnership will see the automotive brand activate on TV and in-stadium.



Canada shortlisted for three Media Lions

Awards

Touche! PHD, Leo Burnett and Grey Canada are all in the running for Cannes Lions, with Canada taking 10 shortlist mentions overall at the festival on Monday.



Yellow Pages Group meets Toronto’s neighbourhoods

DigitalExperientialOut Of HomePrint

The brand is promoting its app exclusively in the GTA with a campaign that relies primarily on location-based mobile advertising.



AToMiC Awards finalists revealed

Awards

Leo Burnett and Ikea Canada take the most nods, with John St., Taxi, Tribal DDB and Zulu Alpha Kilo also earning multiple finalist mentions for the awards, which will be handed out May 23.