Articles Tagged ‘Lg2’

Sepaq

Spotted! A scavenger hunt merges online and offline

A contest from the Société des établissements de plein air du Québec aims to encourage people to explore what the province has to offer.

FestivalDeMagieDeQuebec

Spotted! A magical transit shelter

Lg2 has created an OOH twist on a classic card trick to promote the Festival de Magie de Quebec.

NBA KFC Image 1

NBA Canada brings AR to KFC stores

The association has also paired with Manchu Wok as part of its annual Chinese New Year celebrations.

Copied from strategy - atx_0011

AToMiC Awards 2017 jury revealed

Check out the industry folks who will determine the best collaboration work in advertising, media and tech.

Martin Maxi

The comeback kid: Maxi returns to TV

The discount grocery store is executing its first major broadcast campaign after 10 years of relying only on print flyers.

coupDePouce

Coup de Pouce’s milky ‘white’ issue partnership

How the Quebecor title worked with Les Producteurs de lait du Québec to create the special print edition.

Gayton

Lg2′s Jeremy Gayton appointed as NABS chair

The ad industry veteran will begin a three-year term with the organization, with plans to increase its visibility and stay relevant.

QuebecPork

Spotted! Quebec Pork provides dinner inspiration

A transit campaign has new recipes going up in Montreal subway stations every week.

newspaperShutterstock

ICYMI: AAM increases reporting, Hydro QC sticks with Touche!

In case you missed it: the AAM asks for quarterly newspaper metrics in 2016, Hydro Quebec renews ties with Lg2 and Touche! and more on people moves.

OLYMPUS DIGITAL CAMERA

LG2, Cossette win Carte Blanche

An ad encouraging transit goers to run and a sign that changes drink reccos with the temperature took top prizes at this year’s edition of Astral OOH’s competition

nikeToronto

Spotted! Nike’s ‘moving’ OOH campaign

Nike is inspiring Toronto women to get active as summer approaches with a new OOH campaign in the city.

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Extra Awards crown top Canadian newspaper ads

Ikea took home the top prize at this year’s awards, which honour creative for newspaper print and digital ads.

Canada Summer Games

Canada Summer Games Host Society puts its game face on

The society is promoting the 2013 Games in Sherbrook Que., with TV spots, which are accompanied by its first ever digital and national radio buys.