Articles Tagged ‘Lg2’

CannesGuinness

Canada wins five more Cannes Lions

Touche! PHD, Grey Group Canada and Lg2 take home Bronze and Silver awards in the Media, Mobile and Outdoor categories Tuesday evening in Cannes.

valentine

Valentine exchanges exercise for poutine

The Quebec-based QSR has launched a campaign for its new app, which rewards users with free poutine when they walk and burn off enough calories.

Abribus2

Renaissance gives a helping hand

The Montreal-based non-profit has launched an OOH campaign to draw awareness to its donation centres and services.

QuebecCityMagicFestival

MiC’s nice list: Best of 2012

The editorial team at MiC and strategy showcase their favourite campaigns from the last 12 months.

Quat'Sous_Affiche_web

Theatre de Quat’Sous promotes off the stage

The Montreal-based theatre aims to expand its audience with a new multi-platform campaign.

Allegra

Allegra’s resourceful use of OOH

The antihistamine brand has placed wild postings in Montreal with creative that uses the medium to demonstrate allergy misfortunes.

the-gazette-front-page-300x201

Bleublancrouge takes Best of Show at the Extra Awards

The agency also won Gold for the Montreal Gazette‘s “Tweet Edition” campaign at Newspapers Canada’s annual awards for creativity in newspaper advertising.

Quebec magic fest

Spotted! Quebec City Magic Festival distorts the truth

To promote the magic fest, agency Lg2 created an illusion that saw the reflections of pedestrians dissappear.

buckle up

Quebec Auto Insurance Corp buckles up to stay alive

Using restobars to get its message across to young adults, the government is campaigning for more drivers to strap in.

Loto-Quebec

Loto-Quebec blings it on

Flashy tactics involving music videos and protection cases for its outdoor ads are being used to drum up hype for the new 100 Million$ Extravaganza ticket.

BellOlympic

Bell’s multi-screen Olympic campaign

The company is highlighting multiple viewing options and its on-demand offerings in a campaign that includes a big push on social media.

Cannes Film

Canada lands 14 shortlist nominations in the Cannes Film category

BBDO leads the pack with three spots, while John St., Dare, Taxi and Lg2 are among the other agencies with shots at Lions.

Ikeamovingday

Canada picks up 30 shortlist mentions

Canada brought in eight Media shortlist mentions among a roster of Mobile, Press and Outdoor nominations that has Leo Burnett in the lead with six chances at Lions.

Winners

Carte Blanche winners announced

Creatives from BBDO won first place in the English section of the contest for their wall and roof-less shelter, with Lg2 taking home the prize for the French portion.

Allegra 2

Allegra finds a point of differentiation

The brand is changing creative gears with a new campaign that uses digital OOH to provide easy placement during peak allergy seasons.