Articles Tagged ‘Lindsey Talbot’

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Summer TV check-in: What’s got buyers talking?

Buyers discuss what worked, what didn’t, and whether broadcasters can get by on reality-heavy summer slates.

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Fall TV 2017: Specialty targeting shifts

While conventional is coming back to its broad audience strengths, specialty is fine-tuning its niche targets.

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Upfronts 2017: CBS sticks with its strengths

Lindsey Talbot, managing director, trading and activation at Maxus Canada, details the “steady and consistent” new schedule from the top U.S. network.

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Buyers talk: All I want for the upfronts is…

With presentations starting today, buyers talk about what they’d like to see in terms of content, what risks will pay off and how linear TV can compete with – or finally make friends with – digital.

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Can Vice break the traditional TV model?

The new channel will introduce native advertising on TV, with an aim to disrupt the dominance of the 30-second TV spot.

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Maxus hires Lindsey Talbot to lead all-channel trading

The move is part of the agency’s strategy toward a “holistic approach of media buying.”