Articles Tagged ‘Loblaw’

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Loblaw trials digital ad service

The retail giant will serve ads programmatically through partnerships with key publishers and platforms, and reward viewers with points.

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Spotted! President’s Choice gathers for a feast in Montreal

The brand is doing double-duty with its latest sponsorship, supporting the City of Montreal’s 375th anniversary while promoting its “#EatTogether” message.

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The comeback kid: Maxi returns to TV

The discount grocery store is executing its first major broadcast campaign after 10 years of relying only on print flyers.

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President’s Choice’s fashionable holiday

The brand is promoting its new festive line by integrating with Shaw Media and hosting a pop-up boutique in Toronto.

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Kraft comes out to play

Kraft Canada teams with Bell Media’s TSN and RDS to give one community recreational facility a $250,000 facelift.

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Loblaw’s media account under review

The retailer has put the account, which is currently with ZenithOptimedia, up for review.

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Recipe to Riches wraps first season on CBC

The Loblaw-partnered show brought in more than 520,000 viewers for its final episode.

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New health food magazine comes to Loblaws

Alive Publishing’s Sage will feature stories about natural health products and be distributed free in 800 of the grocery chain’s locations.

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Recipe to Riches launches a trivia widget

The CBC’s first season of the cross-country cooking show will include a digital widget that allows viewers to accumulate points to vote for their favourite contestant.

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Loblaw and TC Media stop print version of Fresh Juice

The magazine will continue online, but the current Feb/March issue will be the last in print.

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CBC fall sked aims to connect with more Canadians

The pubcaster’s lineup includes no big scripted surprises, but branches out to new factual series that strive to hit national audiences at home.

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Spotted! Loblaw dishes out a taste of summer

The grocer kicked off its Eat Fleet Tour, which will offer consumers a chance to sample products from President’s Choice and national brands like Coca-Cola.

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Shaw orders up another course of Recipe to Riches

The Food Network Canada reality series has been greenlit for a second season.

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Porter and Joe Fresh launch festive partnership

The partnership, which includes a contest and free manicures at Billy Bishop Toronto City Airport, is a first for Porter.