Articles Tagged ‘London 2012 Olympic Games’

Copied from strategy - RBC

RBC’s hunt for Canadian Olympians

The bank’s five-year partnership with the CBC and the COC aims to discover new world-class athletes, while growing awareness of its brand.

Copied from Playback - The London Organising Committee of the Olympic and Paralympic Games (LOCOG) today showcases prototypes of the London 2012 Olympic Torch to be carried by 8,000 inspirational Torchbearers.The winning design connects the London 2012 Olympic Torch Relay to each of the 8,000 Torchbearers and their community. The Torch's triangular, gold-coloured form is perforated by 8,000 circles representing the 8,000 Torchbearers and their stories of personal achievement and/or contribution to their local community which will be celebrated during the London 2012 Olympic Torch Relay.

More than five million viewers took in live Closing Ceremony on CTV

The Olympic finale led into a preview of Anger Management, which brought in nearly three million viewers on the Bell Media channel.

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Olympic blog: And the Gold goes to…

Steve McEwen names the best and worst Games sponsors and partners, from his on-the-ground vantage point in London.

Petro-Canada

Petro-Canada puts parents in the shoes of Olympians

The petrol company’s sponsorship of the 2012 London Games includes ads that show its support for athlete family members.

HeinekenOlympic

Olympic blog: Checking out the branded houses

Steve McEwen takes in the festivities at the Heineken Holland House.

Olympics

Olympic Opening Ceremony takes #1 spot: BBM, July 23 to 29, 2012

The opening ceremony for the London 2012 Olympic Games drew the most viewers for the week, with Olympic Prime Time topping the weekly averaged show list.

Copied from Playback - The London Organising Committee of the Olympic and Paralympic Games (LOCOG) today showcases prototypes of the London 2012 Olympic Torch to be carried by 8,000 inspirational Torchbearers.The winning design connects the London 2012 Olympic Torch Relay to each of the 8,000 Torchbearers and their community. The Torch's triangular, gold-coloured form is perforated by 8,000 circles representing the 8,000 Torchbearers and their stories of personal achievement and/or contribution to their local community which will be celebrated during the London 2012 Olympic Torch Relay.

Olympic sponsorship: is it worth it?

Mark Harrison at TrojanOne and Matthew Logue at S&E Sponsorship Group weigh-in on ambush marketing tactics, and the value of brand investment in the Games.

Money

CBC wins broadcast rights for 2014 and 2016 Olympic Games

The pubcaster wins the Olympics following two failed joint bids with Bell Media earlier this year.

Air Canada image 1

Air Canada travels with a muse for the Olympics

The airline has chosen the 2012 London Games to introduce consumers to its new spokesman as well as a more personal side of the brand.

NikeFindGreatness

Olympic blog: Rogue Nike spots and BMW exhibitions

Steve McEwen showcases Nike’s skirting of official sponsorship status and takes in a sponsored exhibit.

Copied from Playback - The London Organising Committee of the Olympic and Paralympic Games (LOCOG) today showcases prototypes of the London 2012 Olympic Torch to be carried by 8,000 inspirational Torchbearers.The winning design connects the London 2012 Olympic Torch Relay to each of the 8,000 Torchbearers and their community. The Torch's triangular, gold-coloured form is perforated by 8,000 circles representing the 8,000 Torchbearers and their stories of personal achievement and/or contribution to their local community which will be celebrated during the London 2012 Olympic Torch Relay.

Olympics opening ceremony draws 6.4 million Canadian TV viewers

Around half of all Canadians tuned into some part of the kick-off of the 2012 Summer Games in London.

OlympicTorchRelay

Olympic blog: The torch arrives in London

Steve McEwen gives MiC a curbside seat to the sponsorship executions at the Olympic Torch Relay.

RonaOlympic

Rona renovates its Olympic media plan

The home reno retailer is increasing its Olympic sponsorship activation online, where Ipsos research says 23% of global viewers will be watching the Games.

Copied from Playback - Olympic Rings

Canadian consortium multilingual partners to air 223 hours of Olympic coverage

OMNI Television and ATN have assembled a 28-person broadcast team to deliver coverage of the London Games in 11 languages.

BellOlympic

Bell’s multi-screen Olympic campaign

The company is highlighting multiple viewing options and its on-demand offerings in a campaign that includes a big push on social media.