Articles Tagged ‘Lori Davison’

1030 Queen St West

Sick Kids takes an unconventional OOH approach

While last year’s campaign went mass in Yonge-Dundas Square, this year’s iteration will target specific Toronto neighbourhoods to get residents reaching for their pocketbooks.

MiC Round Table July25-33

The art, the science and all the data: The pace of change

Agency leads and top marketers discuss how to compete in the changing marketplace, and what trends they’d like to see left in 2017.

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Tech, talent and creeping competition: The pace of change

The latest Media in Canada roundtable brought media agency leads and brand execs together to discuss change and competition in the industry.

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Spotted! Sick Kids lights up the night

The hospital’s fundraising foundation was hoping to appeal to a broader demographic of donors through a new OOH activation in Toronto.