Articles Tagged ‘Lowe Roche’



How the Canadian Cancer Society is targeting digital natives

Digitalscreening-room

The org has launched one of its first fundraising media pushes with its new “Fearless Challenge,” encouraging those who live online to share their experiences for a good cause.



Canada up for six Media Lions in Cannes

Awards

The Cannes shortlists for Outdoor, Media, Mobile and Press are out, with zero mention of Canadian work in the latter category.



AToMiC shortlist: part five

AwardsExperiential

The fifth list of finalists reveals potential prize-takers in the experiential category.



UM Canada hires a VP of strategy

People Moves

Richard Fofana, who has previously worked with agencies including Lowe Roche, Taxi 2 and ZenithOptimedia joins the Mediabrands’ agency in the new role.



Spotted! Fuzz Wax Bar’s communal wax party

ExperientialOut Of Home

The company brought its services to the street with a coupon giveaway in Toronto.



Spotted! The Becel Ride for Heart uses pedal power

Out Of Home

Pedal wraps were placed on bikes around Toronto to drive sign-ups for this weekend’s charity ride.



AToMiC Awards finalists revealed

Awards

Leo Burnett and Ikea Canada take the most nods, with John St., Taxi, Tribal DDB and Zulu Alpha Kilo also earning multiple finalist mentions for the awards, which will be handed out May 23.



Heart and Stroke Foundation works with time

DigitalPrintTelevision

The organization has launched a new campaign that urges Canadian baby boomers to take action and “Make Health Last.”



Lowe Roche ups the integrated ante

People Moves

CEO Monica Ruffo speaks to why the agency appointed Richard Fofana as the new VP planning and integrated strategy.



TFO targets French and English speakers

DigitalOut Of HomePrintTelevision

The pubcaster’s new campaign with Lowe Roche builds on its rebrand earlier this year.