Articles Tagged ‘M2 Universal’

G&M RBC

RBC maps a retirement plan with the Globe

The G&M comes out with a retirement-focused product and RBC launches a national campaign targeting the same demo.

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Facebook creates ‘Blueprint’ for marketers

Details on the formalized training program, and how the social media co is now allowing interactions with new third-part apps, like Keek and Bitstrips.

Will Pate Headshot

Op Ed: how to drive value in social media

M2′s Will Pate with some advice for moving beyond “likes” and “followers.”

LeeanneComish

New partnerships needed in 2015: Comish

Greater transparency and accountability between marketers and agencies will mean new partnerships next year, says Leeanne Comish, president of M2 Universal Canada.

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The potential for podcasts

Will increased popularity for the platform mean more opportunities for brands? Media buyers and one of Canada’s most-listened-to podcasters weigh in.

ShaneSmith

Home of the brave: are Canadian marketers ready for Vice?

The content produced out of the new Rogers-Vice deal is expected to be edgy. And media buyers say that’s a good thing for advertisers.

targetapp

Going digital for back-to-school: MiC Tour

From image recognition to augmented reality, M2′s Will Pate and PHD’s Rob Young analyze the digital strategies of Target, Office Depot and Dell.

DarylHeroux

The Mission: Connecting with practical environmentalists

Daryl Heroux, director of communications strategies at M2 Universal, on the best platforms to reach this complex target on.

PatrickMazza

The Mission: Patrick Mazza on targeting techies

M2 Universal’s manager of communication strategies on the best new, remade and older platforms to reach the digitally savvy target.

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Wendy’s Canada to launch web series

“Girlfriends at Wendy’s Eating Salad and Talking About Stuff” debuts March 24 and is promoted in partnership with CTV’s The Social.

Billboard

COMB announces OOH growth, new directors

M2 Universal’s Elaine Lindsay and Mondelez International’s Julie Chan have signed on as directors as the OOH organization starts its 2014 mandate.

Will Pate

Ad Week blog: Programmatic TV buys

M2 Universal’s Will Pate shares takeaways from Magna Global’s session on what it is calling the future of TV buying.

Will Pate

Ad Week blog: Erupt or be disrupted

M2 Universal’s new VP of digital, Will Pate on his takeaways from a CEO-filled session at day one of Advertising Week.

YMCA

The YMCA promotes its potential

Launching its first national marketing campaign, the charity is focusing on children and families to spread awareness about what the organization does.

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Wendy’s introduces a magical burger

The QSR has launched its new pretzel bacon cheeseburger with a campaign that features Facebook content with Canadian magicians performing tricks.