Articles Tagged ‘MacLaren McCann’

MasterCard

MasterCard kicks off priceless ‘World’ campaign

The brand is using a multi-platform initiative to promote the fact that its credit card is accepted globally.

ICA2013boardofdirectors-300x238

ICA announces 2013 board of directors

The new board will be chaired by Publicis CEO Andrew Bruce.

wind2

Metro launches new ad unit

The daily paper is running the “splitter,” which cuts double-page spreads across the middle, for the first time tomorrow morning with a new ad from Wind Mobile.

marks

Mark’s welcomes women

The brand rolls out its store re-branding with a new campaign across the GTA.

Staples image

Staples starts the clock on back-to-school

The retailer is launching into the season with a bigger radio push and a new Facebook app to target teens as they begin to search for school supplies.

Wendy's

Wendy’s instills poutine pride

The QSR is now offering poutine on its menu and is campaigning for it to become the official national dish.

callasutra

Campaigning for Valentine’s Day

MiC asks execs from Carat and Mindshare if they are feeling the love for Feb. 14 campaigns from brands including Wind Mobile and Heineken.

Staples

Staples makes rehearsing for a gift easy

To get consumers into its stores this holiday season, the retailer launches a TV campaign focused on its tech offerings.

Wendys

Wendy’s finds the beef

The QSR has launched an extensive campaign to introduce it’s new cheeseburger and updated catchphrase.

Volt

Chevy redefines itself

The brand launches its largest integrated campaign to introduce three new cars to the market.

backtoschool

Shifting focus for back to school

Brands including Best Buy, Walmart and Staples Canada are targeting kids as they head back to the books this fall.