Magna Global » Media in Canada

Articles Tagged ‘Magna Global’

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The skinny on ad skipping in Canada

Magna’s deep dive into Canadians’ tolerance for online video ads.

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GroupM, IPG downgrade ad revenue growth estimates for 2016

Amidst adjusted forecasts, digital continues to grow with global digital revenue expected to surpass TV in 2017.

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Canadian ad revenue to grow 3.4% in 2015: Magna Global

New reports from the media co and ZenithOptimedia put Canada slightly behind global growth for the coming year.

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Media owner ad revenue to grow by 6% in 2014: Magna

Canada’s forecast has been upgraded, with ad revenue now expected to grow by 4.1%.

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Adap.tv unveils programmatic TV option

The AOL Networks-owned company’s new launch is now available in the US and will be launching in Canada before the end of the year.

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Ad revenues to grow 6.5% in 2014: Magna Global forecast

As the economy accelerates, global media company revenues are expected to hit $521.6 billion, driven by growth of digital and major sporting events such as the Olympics.

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Ad Week blog: Programmatic TV buys

M2 Universal’s Will Pate shares takeaways from Magna Global’s session on what it is calling the future of TV buying.