Articles Tagged ‘Maple Leaf Sports and Entertainment’

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AToMiC jury revealed

As the Jan. 23 entry deadline approaches, check out who will be judging this year’s best in creative, entertainment, tech and media innovation.

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MLSE reworks its search strategy

How Maxus worked with the sports company to increase ticket revenue through targeted search rather than focusing on creative.

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Toronto FC signs with Labatt

The deal with the MLSE soccer team gives the brand’s Budweiser beer pouring rights at BMO Field.

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Carlsberg Canada leaves Toronto FC

The brand says it is pursuing other avenues and the league will announce its new beer sponsor at the start of 2013.

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Rogers Media acquires Score Media for $167 million

The latest move in Canada’s TV sports space will see The Score network rebranded under the Sportsnet brand.

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Rogers prices $1.1 billion bond offering

The company is using around $1.09 billion in proceeds to pay for its 37.5% stake in MLSE, and for general corporate purposes.

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Rogers and BCE unwrap $1.32 billion deal for MLSE

Zenith’s Sunni Boot weighs in on the deal, expected to add Canada’s top pro TV sport properties to the schedules of TSN and Sportsnet.