Articles Tagged ‘Mark Childs’

GObus

Metrolinx eyes growth as a media property

The transit agency is looking beyond naming rights, mulling everything from co-branding to entertaining pop-ups.

Sportsnet Jays

Samsung Canada expands Jays partnership to go 360

The tech company is rolling out immersive content starring Kevin Pillar in order to bring fans closer to the action while showcasing its own technology.

Samsung Galaxy Toronto

Spotted! Samsung’s #GalaxyLife rides into Toronto

The electronics company is targeting millennials’ way of life with the Toronto execution for its water-resistant and connected new phone.

Copied from Playback - Hockey-300x200

Samsung shoots for millennials with NHL partnership

The brand has expanded its deal with Rogers Media, including becoming the first title sponsor of its Sportsnet Fantasy Hockey Pool.

atomicAward

AToMiC Awards jury revealed

Take a look at who will judge next year’s awards. Plus, check out the new categories for 2016.

GArdiner OOH 8_19_15

Samsung aligns with TIFF to get phones into film-lovers hands

As official partner of the film festival, the electronics company’s strategy is built around using its latest tech to connect “young-minded” Canadians with their passions.

Copied from strategy - tourette syndrome

AToMiC jury revealed

As the Jan. 23 entry deadline approaches, check out who will be judging this year’s best in creative, entertainment, tech and media innovation.

ATOMiC2011-300x169

Deadline extended for AToMiC Awards entries

Submissions for the awards, which celebrate breakthrough ideas in advertising, media, content and technology are being accepted until Friday, Feb. 7.

GalaxyNote3withGear

Samsung urges consumers to take note

The electronics company’s CMO Mark Childs tells MiC about the new integrated campaign for its Galaxy Note 3 with Galaxy Gear.

Final Photo-Samsung Olympic Press Conf.

Samsung brings Canada to Sochi

The electronics company wants to bring some of Vancouver’s “home field advantage” to the Sochi 2014 Olympic Winter Games by encouraging Canadians to send notes to the athletes.

samsung speedskating

Samsung teams up with Speed Skating Canada

The brand is now the national partner of team Canada’s short track program and will activate with branded content featuring the athletes.

ATOMiC2011

AToMiC Awards jury revealed

Details on the co-chairs, jury and important dates for the next edition of the innovative conference and awards show have been released.