Articles Tagged ‘Mark’s’

Junior Turner, Travon Van

Mark’s is back with Grey Cup Radio Network

The third consecutive year with the TSN Radio-led network continues the clothing retailer’s CFL activation plan.

Junior Turner, Travon Van

CFL invites fans (and sponsors) to pre-season events

Title sponsor Mark’s will use the event as an opportunity to tap a younger demo, while the CFL is hoping to up engagement year-round.

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Canada wins big at the Internationalist Awards

Omnicom agencies bagged nine of 11 awards at the show, which honours the innovative use of media in campaigns.

Copied from strategy - 535_touche!

MAOY Gold: Touche’s walk-on win

The agency had a banner year, increasing revenue, bringing on new clients and now winning Gold.

MARKS_Carte Blanche_TSA

Spotted! TSAs that forecast daily discounts

Mark’s campaign with Astral OOH links the dipping temperatures to storewide sales.

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Mark’s and TSN kick off content partnership at Grey Cup

The menswear retailer will air an in-stadium video produced by the sports network.

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TSN reveals sponsor lineup for Grey Cup

Six major advertisers are on board for the TV broadcast, while Formula Four sponsors the network’s first national radio broadcast of the game.

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Spotted! Mark’s steps into transit

The retailer is aiming to raise awareness around its footwear lines by literally putting its shoes on display.

Copied from Playback - CFL on TSN

Mark’s crashes the Grey Cup

The retailer is expanding its CFL sponsorship activations with a new focus on digital and social that will see it document the journey of six friends going to the big game.

CFL Montreal Alouettes

Mark’s partners with CFL for playoffs

The brand is the official casual wear retailer of the 101st Grey Cup and will have in-stadium and on-field branding throughout the playoffs.

Marks

Mark’s expands its target in new campaign

The company is aiming to connect on an emotional level with a younger demographic through its latest campaign under the new tagline “Ready for This.”

CTC MLSE

Canadian Tire Corp partners with MLSE

The company, including its flagship namesake retailer, as well as Sport Chek and Mark’s, will become the exclusive retail supplier and platinum sponsor of the sporting organization.

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Canadian Tire inks long-term deal with Ottawa Senators

Company VP Duncan Fulton on the deal that includes the Sens arena being renamed the Canadian Tire Centre.

Hockey

Skate Canada takes to the ice with new partners

The sports association has teamed with Canadian Tire, which will become the title sponsor of the national figure skating championships, as well as Mark’s and L’Equipeur.