Articles Tagged ‘Matchstick’

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Facebook’s API limitations won’t bug marketers that much

While the moves made headlines worldwide, brands with a healthy data mix won’t feel a sting.

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Beam me up, Spotify

The Kentucky bourbon brand has teamed up with Spotify to reach music-lovers through an emerging talent competition.

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The Globe’s native expansion

After launching in beta this spring, the national newspaper has expanded its native advertising program to all sections aside from the homepage.

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Canadian Club gets sophisticated

The “Join the Club” campaign is targeted at young male beer drinkers, and introduces the Club Chairman as an ambassador for the brand’s whisky.

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Sauza mobilizes its marketing

In addition to taxi ads, the tequila brand is using social media and restobars to engage with young adults prior to and during a night out.