Articles Tagged ‘Matt Di Paola’

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CES synthesized

Missed the tech show? Fear not. Highlights from a panel of Canadian media agency execs sharing insights from this year’s event.

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Instagram Direct’s opportunities for brands

Matt Di Paola of Critical Mass shares his thoughts on the advertising possibilities the expansion could offer and the push to get paid spots on the service in Canada.

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SXSW 2013: humanity trumps technology

From life lessons with Fred Armisen and Dave Grohl to business lessons with BuzzFeed, Critical Mass exec Matt Di Paola offers his look at the best of the fest.

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Where social TV is going in 2013: Di Paola

At DX3, Critical Mass’ Matt Di Paola said advertisers need to use social media as a tool to gather consumer insight and engage in conversations.

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Matt Di Paola leaves MediaCom

The agency’s chief strategy and innovation officer is joining Critical Mass.

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TV Day: Measuring TV’s social pulse

Robin Hassan from Starcom and Matt Di Paola from MediaCom Canada weigh in on Bluefin Labs, an analytics company that tracks the impact of TV ads in real time.

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Blog: Matt Di Paola at SXSW

Which brands did the festival best, and what to expect next year, from MediaCom Canada’s chief strategy and innovation officer.

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Blog: Matt Di Paola at SXSW

MediaCom Canada’s chief strategy and innovation officer takes MiC readers to Austin for the interactive conference.

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On the MiC with Matt Di Paola

We caught up with MediaCom Canada’s chief strategy and innovation officer to talk about his first six months in media ahead of his DX3 appearance this Thursday.

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MediaCom Canada makes a social hire

The media agency has hired Ian Giles as its director of social strategy.