Articles Tagged ‘Matt Kohler’

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MiC Roundtable: Buying in context

Our experts go beyond the studies and discuss what’s really working, what mediums are becoming more efficient and how transactions are changing.

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MiC Roundtable: On valuing audiences and defining ‘premium’

New players, new opportunities, new problems – see what our experts had to say about the wild world of media.

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MiC Roundtable: The impact of the disruptors

Industry leaders on the pressure to prove ROI, the disruptors that are changing the game and the need for platforms to be “less Canadian” in their approach.

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MiC roundtable: Working toward media sustainability

Our experts discuss how the expectations are changing between partners, and how organizations have had to up their game as well.

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Spotted! The message behind Brita’s cascading campaign

An art installation hopes to put plastic impact in perspective.