Articles Tagged ‘Matt Ramella’

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Reprise launches digital auditing platform

The platform will look at user experience, discoverability and overall quality of digital properties.

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Are YouTube’s new safeguards enough to clear up the controversy?

Machine learning, new monetization criteria and third-party measurement are giving some agencies hope – but does the scandal prompt bigger questions about online advertising?

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YouTube brand fallout: the Canadian impact

The brands that have confirmed ad spend has been paused in the market and where we go from here.

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Matt Ramella promoted at IPG

The digital VP joins the Canadian executive leadership team in his new role.

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How to not get left behind

Media in Canada identifies three major takeaways from this year’s week-long FFWD 2016 conference.

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2015 will be the year of…

Is it programmatic direct? Wearables? Mobile? Industry leaders gave their predictions for 2015 and looked back on the big shifts of last year.

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Targeted marketing will rule in 2015: Ramella

UM’s VP of digital Matt Ramella says more powerful data-matching will drive smarter marketing in the coming year.

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Are originals still hot? Media reaction to XES closing

OMD’s Sean Dixon and UM’s Matt Ramella react to Microsoft closing the unit, and what it means for the originals market overall.

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Facebook releases its first social TV data

A new white paper from Facebook and analytics partner SecondSync shows 80% of TV chatter on the social network comes from mobile devices.

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TubeMogul viewability reporting comes to Canada

The programmatic buying platform has introduced enhanced reporting on how end users interact with video ads into its dashboard.

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Pundits weigh in on Nielsen Twitter TV Ratings

UM’s Matt Ramella and MediaCom’s Robin Hassan talk about potential benefits and pitfalls of a Canadian version of the new metric, which launched in the US on Monday.

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UM Canada adds a new digital VP

Matt Ramella, who comes to the agency from Syncapse, is taking over the position from Rebecca Shropshire, who is now at the CBC Revenue Group.