Articles Tagged ‘Mattel’

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Corus takes a community approach to reaching moms

A new partnership with Yummy Mummy Club aims to extend the media company’s reach to mothers through social media and branded content.

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Spotted! Mattel mixes shopping and play

The toy maker has launched Digital Shop ‘n Play, its first interactive pop-up store, at the CN Tower and will look to make similar activations part of its future strategy.

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Mattel expands its virtual toy wall

The toy maker has teamed up with Walmart to introduce its first-ever OOH ads on GO trains that allow consumers to purchase holiday toys on the spot.

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Spotted! Monster High gets ghoulish in Toronto

The Mattel toy brand is promoting its latest DVD release with activations at the Scarborough Town Centre and Toronto Eaton Centre that let kids become their favourite characters.

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Spotted! Walmart and Mattel take window shopping up a notch

The retailer and toy brand have launched a QR code-based shopping wall in Toronto.

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Scouts Canada gets back on the radar with Hot Wheels

The organization is hoping the partnership will help extend its three-year upswing of attendance through increased promotion.

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Mattel opens the doors to Barbie’s closet

The brand has launched a cross-platform campaign aimed at reaching both young girls, as well as older fans of the brand.