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The toy maker has teamed up with Walmart to introduce its first-ever OOH ads on GO trains that allow consumers to purchase holiday toys on the spot.
The Mattel toy brand is promoting its latest DVD release with activations at the Scarborough Town Centre and Toronto Eaton Centre that let kids become their favourite characters.
The retailer and toy brand have launched a QR code-based shopping wall in Toronto.
The brand has launched a cross-platform campaign aimed at reaching both young girls, as well as older fans of the brand.