Articles Tagged ‘Maxus Canada’
Mitsubishi Electric goes experiential with NHL
The brand’s first sports partnership also represents a new era for the company as it looks to add direct engagement with consumers on top of marketing to distributors.
AToMiC Awards 2017 jury revealed
Check out the industry folks who will determine the best collaboration work in advertising, media and tech.
The List: Maxus Canada makes a winning change
How a new structure helped propel the media agency to 18% growth in 2016.
BMO and Vice talk money with new vertical
The financial company is targeting millennials with its sponsorship of Vice Money.
Can media and marijuana go mainstream?
Agency entrepreneurs Derek and Terri Riedle are betting changing attitudes toward cannabis use have opened a new opportunity to target a previously untapped audience: the high-end weed connoisseur.
Cannes 2016: A first-time judge on her festival experience
Maxus Canada’s president Ann Stewart on the way forward for Canadian Cannes’ submissions.
Maxus sends its employees packing (in a good way)
As part of a millennial retention strategy, the media company is sending a group of its employees on a global exchange with its other offices worldwide.
ICYMI: Maxus Canada recognized, ads coming to NBA jerseys
In case you missed it: Maxus Canada has been named one of Canada’s Best Workplaces, Canadian agencies win at the OBIEs and ads are coming to NBA jerseys.
Can Vice break the traditional TV model?
The new channel will introduce native advertising on TV, with an aim to disrupt the dominance of the 30-second TV spot.
Delissio serves up pizza FOMO
The brand baked live pies on Periscope to celebrate National Pizza Day as part of a strategy to push the social media envelope.
Maxus hires Lindsey Talbot to lead all-channel trading
The move is part of the agency’s strategy toward a “holistic approach of media buying.”
Maxus Canada adds to its team
After an extensive global search, the agency has hired a new MD, digital/emerging technology, as well as a client-facing group director.