Articles Tagged ‘Maxus Canada’

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Mitsubishi Electric goes experiential with NHL

The brand’s first sports partnership also represents a new era for the company as it looks to add direct engagement with consumers on top of marketing to distributors.

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What’s next for 2017: Digital and social

From the rise of Snapchat to the opportunities (and potential problems) of programmatic, industry pros weigh in on where online advertising is headed next year.

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AToMiC Awards 2017 jury revealed

Check out the industry folks who will determine the best collaboration work in advertising, media and tech.

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The List: Maxus Canada makes a winning change

How a new structure helped propel the media agency to 18% growth in 2016.

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Industry experts call for more third-party verification on Facebook

The media industry weighs in on what Facebook owes its advertisers, and why critics may need to put down the pitchfork.

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BMO and Vice talk money with new vertical

The financial company is targeting millennials with its sponsorship of Vice Money.

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Can media and marijuana go mainstream?

Agency entrepreneurs Derek and Terri Riedle are betting changing attitudes toward cannabis use have opened a new opportunity to target a previously untapped audience: the high-end weed connoisseur.

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Cannes 2016: A first-time judge on her festival experience

Maxus Canada’s president Ann Stewart on the way forward for Canadian Cannes’ submissions.

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Maxus sends its employees packing (in a good way)

As part of a millennial retention strategy, the media company is sending a group of its employees on a global exchange with its other offices worldwide.

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ICYMI: Maxus Canada recognized, ads coming to NBA jerseys

In case you missed it: Maxus Canada has been named one of Canada’s Best Workplaces, Canadian agencies win at the OBIEs and ads are coming to NBA jerseys.

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Can Vice break the traditional TV model?

The new channel will introduce native advertising on TV, with an aim to disrupt the dominance of the 30-second TV spot.

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Delissio serves up pizza FOMO

The brand baked live pies on Periscope to celebrate National Pizza Day as part of a strategy to push the social media envelope.

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Maxus hires Lindsey Talbot to lead all-channel trading

The move is part of the agency’s strategy toward a “holistic approach of media buying.”

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Maxus Canada adds to its team

After an extensive global search, the agency has hired a new MD, digital/emerging technology, as well as a client-facing group director.

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BMO creates a social pause

The financial company is asking Canadians to share their minute of silence this Remembrance Day.