Articles Tagged ‘Maxus’

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Media In Canada’s most-read stories of 2017

From C-suite shuffles to a massive OOH acquisition, we look back at what grabbed the industry’s attention most this year.

WM2

MEC and Maxus to become Wavemaker

The former moniker of a specialized content division expands to cover the 8,500-employee media division.

kitKatInTheQueue

Kit Kat dives into eSports with theScore

The Nestle brand is sponsoring a segment within a series on theScore interviewing eSports personalities about what they do in their downtime.

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Stewart named CEO of newly merged MEC and Maxus Canada

MEC CEO Michele Pauchuk will depart the company.

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Spotted! A sophisticated ice cream pop-up

Häagen-Dazs has its eye on young professionals, with tasting “flights” of ice cream and booze-infused dessert cocktails.

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People Moves: Maxus names new director, Kijiji adds head of display sales

What Jonathan Wood and Jean Rodrigue will be doing in their new roles.

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GroupM to merge Maxus and MEC

A six month review process is underway at the country level for the newly combined agency.

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Lindsay Pattison says transformation is coming at GroupM

The media investment company’s new chief transformation officer on getting the GroupM agencies working together.

maxusCanada

ICYMI: Maxus one of the top places to work; Users up and revenue down for Twitter

In case you missed it: Maxus Canada named to Canada’s top workplaces, Twitter’s latest quarterly numbers, Fuse Marketing Group adds a media director and Pizza Pizza signs on with the Scotiabank Road Hockey to Conquer Cancer.

By: Gil C / Shutterstock.com

Are YouTube’s new safeguards enough to clear up the controversy?

Machine learning, new monetization criteria and third-party measurement are giving some agencies hope – but does the scandal prompt bigger questions about online advertising?

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How BMO found its millennial sweet spot with Vice Media

One of the bank’s top marketers offers a look at how its partnership with Vice Money came to life.

Copied from strategy - Cashmere

Spotted! Cashmere gets into music streaming

Classical music on the go helps the brand lend a hand to the shy bathroom visitors among us.

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What’s next for 2017: Television

As the world prepares for traditional TV to be overtaken by digital, the year will be seen as make-or-break for programmatic television.