Articles Tagged ‘Maxus’

brianGleason

GroupM integrates data offering with new platform launch

The media investment group has announced the global launch of [m]PLATFORM.

jonMontgomeryAmazingRaceCanada

Hotels.com and MEC sign on for Amazing Race Canada

The two new sponsors join three returning partners as the show prepares to launch its fourth season.

axelDumont

GroupM puts a stake down in Quebec market

Axel Dumont, president of GroupM Quebec, on his first months in a market he says is filled with missed opportunities.

annStewart

Maxus’ Ann Stewart named to Cannes jury

The media exec is one of eight Canadians judging entries for the Cannes Lions International Festival of Creativity this year.

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GroupM launches Live Panel

The holding company has come out with a consumer and media insights solution to be used across its partner agencies.

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GroupM wants more from Canadian publishers

In keeping with advertiser demands for more transparency, the agency is bringing a 100% viewability standard to the market.

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Maxus hires Lindsey Talbot to lead all-channel trading

The move is part of the agency’s strategy toward a “holistic approach of media buying.”

kellyClark

Kelly Clark stepping down at GroupM

The North American CEO cites personal reasons for his decision to step down.

News

Blog: A first-timer’s view of Cannes

Anne Stewart, president of Maxus Canada, on what she learned on her first trip to the festival, and why the world will be more creative again next week.

Carolyn Froude upfronts 2015

Upfronts 2015: NBC adds drama for fall

Carolyn Froude, director at Maxus, rounds-up the new shows, including why she sees good things for Blindspot.

revlonMaxus

Revlon’s ‘love’-ly cinema play

Maxus brought the beauty co’s products to the movies with a Timeplay and vending machine activation.

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TheScore gets ‘Furious’ over March Madness

Universal Pictures Canada is one of the brands on board for the sports app’s NCAA tournament coverage, using it as a launch pad for the upcoming Furious 7 film.

LindsayPattison

Maxus names new global CEO

Lindsay Pattison takes over at the helm of the agency from Vikram Sakhuja, who will remain in the group.

JonathanAdams

New Maxus CEO leans into digital with hire

Steve Williams has brought Jonathan Adams (pictured) onto the team as chief digital officer, his first major appointment since joining the GroupM agency in June.

SteveWilliams

Maxus names new North American CEO

Steve Williams is leaving PHD to take on the role.