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Articles Tagged ‘Mazda’

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Mazda’s tap-to-buy billboard

A partnership with Pattison Onestop, J. Walter Thompson and Excelerator Media adds a touch of tech to an artful OOH installation.

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TV and digital dominate consumer complaints: Ad Standards

Digital now represents one quarter of the complaints logged for advertising, most of which are based on inaccurate information.

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Spotted! Mazda turns heads

An interactive, face-tracking billboard aims to reflect that craft that goes into the automaker’s design.

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Mazda buys the top: Media Monitors

The car co purchased the most advertising in Toronto for the week of March 2 to 8.

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AOL brings Makers to Canada

Former Dragon Arlene Dickinson, Dr. Lalita Malhotra and charity co-founder Yael Cohen Braun (pictured) are the first Canadians in the Mazda-sponsored series.

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Mazda buys tops spot: Media Monitors

The car co bought the most radio advertising in Toronto for the week of Feb. 9 to 15.

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Mazda signs on with the Property Brothers

Lynn Chambers, VP of client marketing at Corus Entertainment, on the new deal, the first integrated auto sponsorship for the W Network show.

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Ford tops radio buys: Media Monitors

The car co had the most advertising airtime in Toronto and Montreal for the week of June 9 to 15.

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Newad selected to promote Rogers Cup

The company is launching a summer-long campaign that aims to provide a comprehensive tennis experience that goes beyond the tournament.

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Canada gets four Festival of Media Global shortlist mentions

Excelerator Media has the most mentions for the awards, which will be given out in Rome this April.

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Mazda racing game leads to test drives

The Mazda3 Fast Lane interactive in-cinema racing game leverages the audience’s smartphones to create an experience that has delivered sales leads.

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Spotted! Mazda puts moviegoers in the driver’s seat

The car co has launched a Mazda 6 Virtual Test Drive at Cineplex theatres in Quebec.

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Mazda goes covert

The car co has launched a digital campaign featuring undercover German engineers aimed at reframing how consumers think about the brand.