Articles Tagged ‘McDonalds’

McDonalds Billboard

Spotted! McDonald’s broadcasts its breakfast message

The QSR took over a Yonge-Dundas Square digital billboard in Toronto to show real-time Tweets and drum up excitement for its all-day breakfast offering.

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McDonald’s buys the top: Media Monitors

The QSR bought the most radio ads in Toronto for the week of May 2 to 8.

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Spotted! McDonald’s billboard Snow Report

The QSR is bringing attention to its hot beverages through a real-time snowfall data board on Highway 99, targeting skiers as they approach Whistler.

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OMD tops 2015 Gunn Report

The media agency has won the honour for most global media wins for the 10th consecutive year.

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The Olympic countdown is on

CBC senior director of marketing and Olympics Jim Kozak on how the pubcaster and its partners are beefing up branded content ahead of Rio.

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McDonald’s buys the top: Media Monitors

The QSR purchased the most radio advertising in Toronto for the week of Oct. 12 to 18.

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Brands hit the street for TIFF

McDonald’s Shazam-ed, the Dairy Farmers of Canada got cheesy and RBC expanded its presence for this year’s edition of the street festival.

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LG2, Cossette win Carte Blanche

An ad encouraging transit goers to run and a sign that changes drink reccos with the temperature took top prizes at this year’s edition of Astral OOH’s competition

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The Government of Ontario buys the top: Media Monitors

The province made a big jump to land at the top spot in Toronto for the week of Feb. 23 to March 1.

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A guide to NHL changes in Canada

With the puck now dropped on a new NHL season, a recap of how changes over the last year have impacted the league’s broadcasts in Canada.

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Rogers sets off on a hockey tour

Dates, locations and sponsors for the tour tied to City’s new Sunday-night NHL broadcasts have been announced.

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Procter & Gamble leads 2013 ad spending: Nielsen

From January to October, the packaged goods company spent over $164.2 million in Canada, a 2.5% share, with Rogers and GM in second and third place respectively.

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Media Agency of the Year: OMD grows for Gold

Details from the agency’s CEO Cathy Collier on its big year following its Gold win, plus the work for Subaru, McDonald’s and Lay’s that won it the top prize.

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McDonald’s buys top spot: Media Monitors

The QSR bought the most ad air time in Toronto and Montreal, for the week of June 3 to 9.

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ING Direct buys big: Media Monitors

The financial institution bought the most airtime in Toronto, with Just for Laughs purchasing the most in Montreal for the week of May 27 to June 2.