Articles Tagged ‘measurement’

Facebook Mobile

Facebook opens Atlas tools to all advertisers

The tools from ad-tech platform Atlas, which Facebook acquired in 2014, have previously only been available to large enterprise marketers.

Chris Williams, IAB Canada President - headshot July 2012

Op/Ed: Ad tech, whose side are you on?

Past IAB Canada president Chris Williams asks whether Canadian companies will step up and define their digital future, or defer to U.S. decisions.

Computer

comScore launches new digital measurement tool

AOL Canada is the first to sign on to the company’s AdEffx Campaign Essentials in Canada.

SteveRosenblum

Tackling measurement challenges

IAB Canada research director Steve Rosenblum blogs day two of the Audience Measurement 6.0 Symposium in New York City.

SteveRosenblum

The changing world of measurement

IAB Canada research director Steve Rosenblum blogs day one of the Audience Measurement 6.0 Symposium in New York.