Articles Tagged ‘MEC’

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Media In Canada’s most-read stories of 2017

From C-suite shuffles to a massive OOH acquisition, we look back at what grabbed the industry’s attention most this year.

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What’s driving change at media agencies?

From how agencies are embracing AI to what viewability truly means, agency directors discuss what’s keeping them (and their clients) on their toes.

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Nespresso goes live from the TIFF red carpet

The beverage company has expanded its involvement with the festival to include Facebook Live streams from marquee films in partnership with ET Canada.

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MEC and Maxus to become Wavemaker

The former moniker of a specialized content division expands to cover the 8,500-employee media division.

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Feastival’s first Canadian edition announces sponsors

MEC, Creemore Springs, Sobeys and more will join the festival, which is projected to attract 10,000 people daily this weekend.

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Stewart named CEO of newly merged MEC and Maxus Canada

MEC CEO Michele Pauchuk will depart the company.

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GroupM to merge Maxus and MEC

A six month review process is underway at the country level for the newly combined agency.

Stories Home 3 Snapchat Live Stories June 6

ICYMI: Snap’s first public financials, a new beginning for ‘Idol’

In case you missed it: The first public financial results saw some user growth – and a $2 billion net loss – for Snapchat, and American Idol has found a new U.S. network.

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MiC Roundtable: Keeping up with clients

In the first of a series of roundtable discussions, MiC invited six mid-level media agency staffers to dive into the issues impacting day-to-day life in the industry.

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Michele Pauchuk upped to CEO of MEC Canada

The promotion reflects a shift in the dynamic between the Canadian and U.S. outposts, with Pauchuk now reporting directly to North American CEO Marla Kaplowitz.

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The industry issue Alastair Taylor wants to tackle as CEO of Starcom

In addition to providing stability to the company’s top office, the new leader wants to dig into this industry issue.

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The story behind Schick Quattro’s new content integration

The women’s razor brand tapped Toronto-based Wattpad to create four branded young adult fiction stories to attract ambitious millennial women.

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Vice staffs up media, Virtue teams

The media company has hired a new VP to its media team and is officially launching the creative services arm in Canada.

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Molson, NHL and Sportsnet partner on VR program

The beer company has sponsored a series of six hockey games that will be broadcast in VR.