Articles Tagged ‘MEC’

molsonVR

Molson, NHL and Sportsnet partner on VR program

The beer company has sponsored a series of six hockey games that will be broadcast in VR.

magazineNewspaperShutterstock

What’s next for 2017: print

Experts predict what the Canadian industry can expect to see from magazines and newspapers in 2017.

brianGleason

GroupM integrates data offering with new platform launch

The media investment group has announced the global launch of [m]PLATFORM.

lights

Lady Speed Stick taps influencers for new campaign

The three-stage campaign will involve a number of female celebs from fashion designers and hockey stars to Instagram chefs.

Castree

MEC hires Videology MD as global CEO

Tim Castree is joining the GroupM agency in the role, replacing Charles Courtier, who will officially leave the agency’s top post later this year.

eatonCentreClearChannel

ICYMI: Torstar chief’s plea to MPs, Molson Coors begins agency review

In case you missed it: John Honderich’s speech to Canadian Heritage, Molson Coors’ agency RFP and CF Eaton Centre’s new digital board(s).

mobileShutterstock

ICYMI: comScore expands mobile reporting, Newad wins two

In case you missed it: comScore has expanded its mobile reporting, Newad won two school contracts and Ricardo Media bolstered its sales team.

etCanadaFacebookLive

Nespresso goes ‘live’ with ET Canada

The beverage company has expanded its TIFF sponsorship to include a new Facebook Live broadcast.

coorsLightGames

Backyard beer games return to TSN and RDS

The beer brand has evolved the program for year two, increasing engagement and expanding the number of stops on its tour.

schick2-morningsmoothie

Schick goes content-heavy with new campaign

The shaver’s new multiplatform push delves into new areas for the brand, including custom content on AOL and Spotify.

jonMontgomeryAmazingRaceCanada

Hotels.com and MEC sign on for Amazing Race Canada

The two new sponsors join three returning partners as the show prepares to launch its fourth season.

axelDumont

GroupM puts a stake down in Quebec market

Axel Dumont, president of GroupM Quebec, on his first months in a market he says is filled with missed opportunities.

brandedContent

MEC launches content division

Called Wavemaker, the global launch will be led by Tim Flattery.