Articles Tagged ‘MEC’
What’s next for 2017: print
Experts predict what the Canadian industry can expect to see from magazines and newspapers in 2017.
GroupM integrates data offering with new platform launch
The media investment group has announced the global launch of [m]PLATFORM.
MEC hires Videology MD as global CEO
Tim Castree is joining the GroupM agency in the role, replacing Charles Courtier, who will officially leave the agency’s top post later this year.
ICYMI: Torstar chief’s plea to MPs, Molson Coors begins agency review
In case you missed it: John Honderich’s speech to Canadian Heritage, Molson Coors’ agency RFP and CF Eaton Centre’s new digital board(s).
ICYMI: comScore expands mobile reporting, Newad wins two
In case you missed it: comScore has expanded its mobile reporting, Newad won two school contracts and Ricardo Media bolstered its sales team.
Nespresso goes ‘live’ with ET Canada
The beverage company has expanded its TIFF sponsorship to include a new Facebook Live broadcast.
MEC wins Hertz
The GroupM agency will handle the car rental co’s work in Canada, the U.S. and Latin America.
Backyard beer games return to TSN and RDS
The beer brand has evolved the program for year two, increasing engagement and expanding the number of stops on its tour.
Schick goes content-heavy with new campaign
The shaver’s new multiplatform push delves into new areas for the brand, including custom content on AOL and Spotify.
Hotels.com and MEC sign on for Amazing Race Canada
The two new sponsors join three returning partners as the show prepares to launch its fourth season.
GroupM puts a stake down in Quebec market
Axel Dumont, president of GroupM Quebec, on his first months in a market he says is filled with missed opportunities.
MEC launches content division
Called Wavemaker, the global launch will be led by Tim Flattery.
GroupM launches Live Panel
The holding company has come out with a consumer and media insights solution to be used across its partner agencies.
Radio check-in: buyers’ analyses
Hot on the heels of the latest PPM release, David McDonald from IPG Mediabrands and David Goodfellow from MEC detail spend trends.