Articles Tagged ‘MEC’

alasatairTaylor

The industry issue Alastair Taylor wants to tackle as CEO of Starcom

In addition to providing stability to the company’s top office, the new leader wants to dig into this industry issue.

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The story behind Schick Quattro’s new content integration

The women’s razor brand tapped Toronto-based Wattpad to create four branded young adult fiction stories to attract ambitious millennial women.

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Vice staffs up media, Virtue teams

The media company has hired a new VP to its media team and is officially launching the creative services arm in Canada.

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Molson, NHL and Sportsnet partner on VR program

The beer company has sponsored a series of six hockey games that will be broadcast in VR.

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What’s next for 2017: print

Experts predict what the Canadian industry can expect to see from magazines and newspapers in 2017.

brianGleason

GroupM integrates data offering with new platform launch

The media investment group has announced the global launch of [m]PLATFORM.

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Lady Speed Stick taps influencers for new campaign

The three-stage campaign will involve a number of female celebs from fashion designers and hockey stars to Instagram chefs.

Castree

MEC hires Videology MD as global CEO

Tim Castree is joining the GroupM agency in the role, replacing Charles Courtier, who will officially leave the agency’s top post later this year.

eatonCentreClearChannel

ICYMI: Torstar chief’s plea to MPs, Molson Coors begins agency review

In case you missed it: John Honderich’s speech to Canadian Heritage, Molson Coors’ agency RFP and CF Eaton Centre’s new digital board(s).

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ICYMI: comScore expands mobile reporting, Newad wins two

In case you missed it: comScore has expanded its mobile reporting, Newad won two school contracts and Ricardo Media bolstered its sales team.

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Nespresso goes ‘live’ with ET Canada

The beverage company has expanded its TIFF sponsorship to include a new Facebook Live broadcast.

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Backyard beer games return to TSN and RDS

The beer brand has evolved the program for year two, increasing engagement and expanding the number of stops on its tour.

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Schick goes content-heavy with new campaign

The shaver’s new multiplatform push delves into new areas for the brand, including custom content on AOL and Spotify.