Articles Tagged ‘Media Experts’



Brands step into the ring with Much Digital Studios

DigitalTelevision

Puma gets boxing, Bell goes back to school and Virgin Mobile showed the VIP side of Osheaga in the MCN’s inaugural set of brand activations.



In the jury room with… Media Experts’ Penny Stevens

Awardsscreening-room

Stop worrying about what work to enter in Cannes, it’s how you enter that matters, says this year’s Media judge.



Working group required for set-top box measurement: CRTC

Television

When the group is required to file answers by, and who wants to be involved, following the regulator’s announcement.



Record number of Canadians named Cannes jurors

Awards

Ten Canadians, including Media Experts’ Penny Stevens, will sit on juries this year.



BMW and the Globe partner on custom digital ads

DigitalMobile

Details on the new branded content campaign aimed at connecting Globe readers with personalities around the car co’s X models.



Jewellery, beauty take centre stage for ‘Say Yes’ sponsor slate

SponsorshipTelevision

How Michael Hill Jewellers, Jergens and John Frieda will be incorporated into the inaugural Canadian season of the show.



Microsoft, BMW pilot a cross-device campaign

DigitalMobile

The automaker leveraged users’ Microsoft Account IDs to serve relevant creative across the publisher’s properties.



Tomik ‘calls’ it at Rogers, as One Call marches on

People Moves

The veteran sales exec sets to leave the company after helming the launch of the Rogers One Call sales program.



Set-top box measurement is good for business: blog

Television

Media Experts’ Ian MacLean says Canadian media cos will fall behind if a local update to TV metrics doesn’t come soon.