Articles Tagged ‘Media Experts’
What’s next for 2017: Television
As the world prepares for traditional TV to be overtaken by digital, the year will be seen as make-or-break for programmatic television.
Robert Jenkyn is back at Media Experts
After years on the publishing side, he has been named EVP at the IPG Mediabrands-owned agency.
WestJet turns Union Station into an airport lounge
The airliner is targeting business people with a campaign designed to get people thinking differently about its offering.
Fall face-off: What audiences (and buyers) are watching
Dramas such as Designated Survivor and Bull are safe bets, but what about long-running hits?
Matt Ramella promoted at IPG
The digital VP joins the Canadian executive leadership team in his new role.
2016 Media Director of the Year: Harvey Carroll
The IPG Mediabrands Canada CEO realigned agencies and brought Media Experts into the fold, earning him the MDOY title.
MINI’s mobile play for a new market
How the car co used a first-to-market ad unit to yield success for its MINI Clubman.
Visa sponsorship sees CBC put VR in Games spotlight
With branded partnerships tripled over Sochi, the pubcaster is stretching its legs in producing custom content for the Games.
Media Experts retains BMW account
The German luxury automaker has decided to stick with the agency following an extensive North American review.
Mac’s gets frosty with its fans on Snapchat
How Mac’s Convenience Stores is targeting a younger demo with limited-release filters on the social media platform.
Spotted! Bell Fibe targets tummies
The telco has launched a direct mail (and pizza) campaign to entice residents in Bell Fibe-connected buildings.
Reitmans taps Media Experts VP as CMO
Former Media Experts head of R&D Jonathan Levitt joins the retailer, which has also named a new president for its Reitmans banner.
2015 in review: Major moves that reshaped the media business
Changes at most major broadcasters and a mulititude of agency shifts that left the media industry looking vastly different than it did 12 months ago.
m2 merges with Initiative
With this alignment, Leeanne Comish will be departing m2 while Adam Luck moves into a newly created role.