Articles Tagged ‘Media Experts’

Welcome to a wearable world: blog


Media Experts’ broadcast buyer Matt Lefebvre on how the wearable trend can impact media plans.

Top programmatic trends for 2014: report


Patricia Gray, managing director of digital at Media Experts, breaks down the three key trends from the agency’s report.

Third quarter sees programmatic boost: report


Media Experts has released its latest quarterly report on the state of the RTB nation, saying talk about programmatic will turn to TV buying this year.

It’s time to press play on commercializing VOD: blog


Media Experts’ Ian MacLean on the need to change the model around VOD spots, from commercials to sponsorships and dynamic ad insertion.

Mini Canada gets patriotic


Team Canada’s official vehicle at the Olympics is promoting its parts and accessories department with a new online ad which features its cars performing a creative rendition of the national anthem.

BMW Canada unveils Olympic campaign


The 60-second TV spot is supported by digital display ads that will update to congratulate athletes as they win medals.

The latest on the proposed PMB/NADbank merger


Presidents of both boards share details of the first meeting, as industry execs say what changes need to be made for a better future for newspaper measurement in Canada.

Future Shop promotes its gadgets

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The company has launched a new multi-platform holiday campaign, which includes a digital list to determine how well-behaved consumers have been on social media this year.

Execs brave the cold, sleep outside for Covenant House

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Industry leaders, including Media Experts president Penny Stevens, slept on the streets last week Thursday to raise awareness and money for the organization to support homeless youth.

What’s on TV? All WestJet, all the time


The airline has bought an entire channel on Rogers cable that will air destination videos and behind-the-scenes travel clips.