Articles Tagged ‘Media Experts’

Carol

Why Carol Cummings sees ads in Netflix’s future

The long-time director of broadcast solutions at IPG’s Media Experts makes her wish on the annual Industry Wish List.

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Media leadership takes depth, skills and courage: roundtable

Part two of our roundtable discussion on what challenges media leaders are faced with, and how to tackle them head-on.

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The art of media leadership

In part one of our roundtable series, we look at how media shops can reclaim their leadership role and take back their turf.

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Fall TV: The complaint line

Experts express their complaints about TV buying and the networks respond.

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Nathalie Dupont joins Media Experts

Dupont will take the TV reigns from industry veteran Carol Cummings.

Best Buy

Spotted! Yanny, Laurel or Best Buy?

Best Buy and Media Experts jumped on a viral online debate last week with a clever search marketing campaign.

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Media agencies blowing up on the AToMiC shortlist

Five media shops are in contention for work across beer, CPG, automotive and airline brands.

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Reaction to Google’s ad block research debacle

Buyers aren’t worried that Chrome’s supposedly coalition-backed blocking guidelines were developed with the ad giant’s own research.

TheLaunch

Media Experts makes its picks for mid-season hits

The IPG agency looks to The Launch, a nameless show and the Olympics as big winners.

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Buyers on board with YouTube monetization changes

Google concedes bigger does not always equal better in changing its quality controls and how it highlights content.

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Penny Stevens to ‘semi-retire’ from Media Experts

EVP Robert Jenkyn will take over as president in 2018.

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DAZN’s broadcaster deal changes the game

The sports streamer no longer holds exclusive rights to NFL Sunday Ticket, and experts weigh in on whether Canada will ever have a true ‘Netflix for sports.’

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Jameson brings its live music efforts to Facebook

While music is familiar territory for the whiskey brand, it’s giving live streaming a try to increase engagement within the 25-to-34 demographic.