Articles Tagged ‘Media Experts’



Welcome to a wearable world: blog

blogs

Media Experts’ broadcast buyer Matt Lefebvre on how the wearable trend can impact media plans.



Top programmatic trends for 2014: report

DigitalMobile

Patricia Gray, managing director of digital at Media Experts, breaks down the three key trends from the agency’s report.



Third quarter sees programmatic boost: report

DigitalMobile

Media Experts has released its latest quarterly report on the state of the RTB nation, saying talk about programmatic will turn to TV buying this year.



It’s time to press play on commercializing VOD: blog

blogs

Media Experts’ Ian MacLean on the need to change the model around VOD spots, from commercials to sponsorships and dynamic ad insertion.



Mini Canada gets patriotic

Digital

Team Canada’s official vehicle at the Olympics is promoting its parts and accessories department with a new online ad which features its cars performing a creative rendition of the national anthem.



BMW Canada unveils Olympic campaign

DigitalTelevision

The 60-second TV spot is supported by digital display ads that will update to congratulate athletes as they win medals.



The latest on the proposed PMB/NADbank merger

DigitalMobilePrint

Presidents of both boards share details of the first meeting, as industry execs say what changes need to be made for a better future for newspaper measurement in Canada.



Future Shop promotes its gadgets

DigitalOut Of HomeRadioTelevision

The company has launched a new multi-platform holiday campaign, which includes a digital list to determine how well-behaved consumers have been on social media this year.



Execs brave the cold, sleep outside for Covenant House

Out Of Homescreening-room

Industry leaders, including Media Experts president Penny Stevens, slept on the streets last week Thursday to raise awareness and money for the organization to support homeless youth.



What’s on TV? All WestJet, all the time

Television

The airline has bought an entire channel on Rogers cable that will air destination videos and behind-the-scenes travel clips.