Articles Tagged ‘Media Experts’

robertJenkyn

Robert Jenkyn is back at Media Experts

After years on the publishing side, he has been named EVP at the IPG Mediabrands-owned agency.

westJetUnionStation

WestJet turns Union Station into an airport lounge

The airliner is targeting business people with a campaign designed to get people thinking differently about its offering.

Pilot

Fall face-off: What audiences (and buyers) are watching

Dramas such as Designated Survivor and Bull are safe bets, but what about long-running hits?

mattRamella

Matt Ramella promoted at IPG

The digital VP joins the Canadian executive leadership team in his new role.

Harvey

2016 Media Director of the Year: Harvey Carroll

The IPG Mediabrands Canada CEO realigned agencies and brought Media Experts into the fold, earning him the MDOY title.

miniClubman

MINI’s mobile play for a new market

How the car co used a first-to-market ad unit to yield success for its MINI Clubman.

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Visa sponsorship sees CBC put VR in Games spotlight

With branded partnerships tripled over Sochi, the pubcaster is stretching its legs in producing custom content for the Games.

frosterMacs

Mac’s gets frosty with its fans on Snapchat

How Mac’s Convenience Stores is targeting a younger demo with limited-release filters on the social media platform.

bellFibePizza

Spotted! Bell Fibe targets tummies

The telco has launched a direct mail (and pizza) campaign to entice residents in Bell Fibe-connected buildings.

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Reitmans taps Media Experts VP as CMO

Former Media Experts head of R&D Jonathan Levitt joins the retailer, which has also named a new president for its Reitmans banner.

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2015 in review: Major moves that reshaped the media business

Changes at most major broadcasters and a mulititude of agency shifts that left the media industry looking vastly different than it did 12 months ago.

money, Canada

m2 merges with Initiative

With this alignment, Leeanne Comish will be departing m2 while Adam Luck moves into a newly created role.

money, Canada

How Sherman’s experts fit into IPG

CEOs of Media Experts and IPG Mediabrands on the deal around one of the last big independent media agencies in Canada.

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Mediabrands acquiring Media Experts

The holding company is buying the independent agency, with founder and CEO Mark Sherman staying on the executive team.