Articles Tagged ‘Media Experts’



Spotted! Jack Astor’s launches an extreme patio season

Experiential

The restaurant is running a “real-time” trip giveaway, as well as a full slate of summer promotions to get Torontonians onto its patios and keep them there.



Say Media gets branded with BMW i

DigitalNewsSponsorship

The branded series is the first produced through Say’s deal with Hearst Magazines to provide content exclusive to a Canadian digital audience.



Canada in Cannes: Media Young Lions ready to win

Awards

Details on the winning case from Media Experts’ Jessica Stein and Carla Museitef.



Interac Flash gets close with retail partners

MobileOut Of Home

The debit card company is promoting its tap-to-pay capability with geo-targeted OOH and mobile messages in close proximity to merchant partners.



Welcome to a wearable world: blog

blogs

Media Experts’ broadcast buyer Matt Lefebvre on how the wearable trend can impact media plans.



Top programmatic trends for 2014: report

DigitalMobile

Patricia Gray, managing director of digital at Media Experts, breaks down the three key trends from the agency’s report.



Third quarter sees programmatic boost: report

DigitalMobile

Media Experts has released its latest quarterly report on the state of the RTB nation, saying talk about programmatic will turn to TV buying this year.



It’s time to press play on commercializing VOD: blog

blogs

Media Experts’ Ian MacLean on the need to change the model around VOD spots, from commercials to sponsorships and dynamic ad insertion.



Mini Canada gets patriotic

Digital

Team Canada’s official vehicle at the Olympics is promoting its parts and accessories department with a new online ad which features its cars performing a creative rendition of the national anthem.



BMW Canada unveils Olympic campaign

DigitalTelevision

The 60-second TV spot is supported by digital display ads that will update to congratulate athletes as they win medals.