Articles Tagged ‘Media Experts’

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The Bachelor Canada announces first sponsors

Three brands will sponsor the new season of the female-targeted reality show, which has moved to W from City.

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Summer TV check-in: What’s got buyers talking?

Buyers discuss what worked, what didn’t, and whether broadcasters can get by on reality-heavy summer slates.

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How two Young Lions used digital media to get millennials talking politics

Jessica Burnie and Elizabeth McPhedran harnessed chatbot technology to take a campaign from awareness to action.

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Upfronts 2017: Sizzle and superheroes at CW

Jennifer Bidwell, managing director, television systems at Media Experts, on the final schedule of the week.

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Upfronts 2017: Fox shakes up ad formats, adds Marvel drama

Jennifer Bidwell from Media Experts has a mixed report on the network’s three new fall shows.

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Buyers talk: All I want for the upfronts is…

With presentations starting today, buyers talk about what they’d like to see in terms of content, what risks will pay off and how linear TV can compete with – or finally make friends with – digital.

For print-Media GOLD with Harvey Carroll

Canadian Young Lions winners announced

A total of 10 Canadian media and creative employees, as well as marketers, will travel to Cannes in June to compete among the top from around the globe.

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MiC Roundtable: Keeping up with clients

In the first of a series of roundtable discussions, MiC invited six mid-level media agency staffers to dive into the issues impacting day-to-day life in the industry.

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Rogers squeezes in a new TV ad unit

The new “fade to black” ad unit will allow advertisers to sneak in bite-sized messages in a way that Rogers says is “PVR proof.”

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Snapchat part of Jameson’s plan to make a St. Patrick’s Day splash

The whisky brand has launched filters that give consumers another option if they forgot to wear green as part of this year’s holiday-focused campaign.

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What’s next for 2017: Television

As the world prepares for traditional TV to be overtaken by digital, the year will be seen as make-or-break for programmatic television.

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Robert Jenkyn is back at Media Experts

After years on the publishing side, he has been named EVP at the IPG Mediabrands-owned agency.

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WestJet turns Union Station into an airport lounge

The airliner is targeting business people with a campaign designed to get people thinking differently about its offering.

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Fall face-off: What audiences (and buyers) are watching

Dramas such as Designated Survivor and Bull are safe bets, but what about long-running hits?

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Matt Ramella promoted at IPG

The digital VP joins the Canadian executive leadership team in his new role.