Articles Tagged ‘Media Experts’

Carol

Media Experts asks: Where have all the big hits gone?

Longtime TV systems director Carol Cummings says networks need to compete for the big hits with OTT networks.

MEX Microsoft award

Media Experts gets recognition from Microsoft

After more than 10 years of work with the tech and media giant, the IPG shop has been awarded as its Canadian agency partner of the year.

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Fall TV: The complaint line

We’ve once again given media buyers a platform for their grievances, to which TV broadcasters could respond. Here’s what they had to say.

BMW WeChat

BMW makes a permanent buy on WeChat

Chasing ubiquity in the Chinese-Canadian market, BMW is establishing what it calls an ‘ever-green’ presence on the app.

Weather

ICYMI: AccuWeather gets a key certification; An old TV favourite returns

Plus, Media Experts gets global love for its search engine work.

gameOfThrones

Will TV see another Game of Thrones?

Short answer: yes. Long answer: maturing with your audience is key.

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Canada’s couch potatoes peeling away from traditional TV

OTT is revenue up 33% as cable, satellite subscribers continue to drop.

Whiteout-1

Spotted! Pizza Pizza temporarily changes its colours

One central Winnipeg location is making a splash to court fans of the Jets.

The Enemy Within - Pilot

Carol Cummings on midseason strategies

The TV planning veteran on what shows will stick around, and what opportunities broadcasters can gain from Netflix venturing into ads.

D2C

The next frontier for D2C: Television

Direct-to-consumer brands in the U.S. such as Mypillow and Peloton have increased their TV spend. Should Canadian brands follow suit?

Carol

Why Carol Cummings sees ads in Netflix’s future

The long-time director of broadcast solutions at IPG’s Media Experts makes her wish on the annual Industry Wish List.

strategyJuly17-170

Media leadership takes depth, skills and courage: roundtable

Part two of our roundtable discussion on what challenges media leaders are faced with, and how to tackle them head-on.

Copied from strategy - strategyJuly17-183

The art of media leadership

In part one of our roundtable series, we look at how media shops can reclaim their leadership role and take back their turf.

breaking the remote control

Fall TV: The complaint line

Experts express their complaints about TV buying and the networks respond.