Articles Tagged ‘Media Experts’



BMW and the Globe partner on custom digital ads

DigitalMobile

Details on the new branded content campaign aimed at connecting Globe readers with personalities around the car co’s X models.



Jewellery, beauty take centre stage for ‘Say Yes’ sponsor slate

SponsorshipTelevision

How Michael Hill Jewellers, Jergens and John Frieda will be incorporated into the inaugural Canadian season of the show.



Microsoft, BMW pilot a cross-device campaign

DigitalMobile

The automaker leveraged users’ Microsoft Account IDs to serve relevant creative across the publisher’s properties.



Tomik ‘calls’ it at Rogers, as One Call marches on

People Moves

The veteran sales exec sets to leave the company after helming the launch of the Rogers One Call sales program.



Set-top box measurement is good for business: blog

Television

Media Experts’ Ian MacLean says Canadian media cos will fall behind if a local update to TV metrics doesn’t come soon.



Spotted! Jack Astor’s launches an extreme patio season

Experiential

The restaurant is running a “real-time” trip giveaway, as well as a full slate of summer promotions to get Torontonians onto its patios and keep them there.



Say Media gets branded with BMW i

DigitalNewsSponsorship

The branded series is the first produced through Say’s deal with Hearst Magazines to provide content exclusive to a Canadian digital audience.



Canada in Cannes: Media Young Lions ready to win

Awards

Details on the winning case from Media Experts’ Jessica Stein and Carla Museitef.



Interac Flash gets close with retail partners

MobileOut Of Home

The debit card company is promoting its tap-to-pay capability with geo-targeted OOH and mobile messages in close proximity to merchant partners.



Welcome to a wearable world: blog

blogs

Media Experts’ broadcast buyer Matt Lefebvre on how the wearable trend can impact media plans.