Articles Tagged ‘Media Experts’


How Sherman’s experts fit into IPG

CEOs of Media Experts and IPG Mediabrands on the deal around one of the last big independent media agencies in Canada.


Mediabrands acquiring Media Experts

The holding company is buying the independent agency, with founder and CEO Mark Sherman staying on the executive team.


Brands step into the ring with Much Digital Studios

Puma gets boxing, Bell goes back to school and Virgin Mobile showed the VIP side of Osheaga in the MCN’s inaugural set of brand activations.


In the jury room with… Media Experts’ Penny Stevens

Stop worrying about what work to enter in Cannes, it’s how you enter that matters, says this year’s Media judge.


Working group required for set-top box measurement: CRTC

When the group is required to file answers by, and who wants to be involved, following the regulator’s announcement.

Copied from strategy - CAnnes lion flags

Record number of Canadians named Cannes jurors

Ten Canadians, including Media Experts’ Penny Stevens, will sit on juries this year.


BMW and the Globe partner on custom digital ads

Details on the new branded content campaign aimed at connecting Globe readers with personalities around the car co’s X models.


Jewellery, beauty take centre stage for ‘Say Yes’ sponsor slate

How Michael Hill Jewellers, Jergens and John Frieda will be incorporated into the inaugural Canadian season of the show.

MSN Takeover BMW - Expanded

Microsoft, BMW pilot a cross-device campaign

The automaker leveraged users’ Microsoft Account IDs to serve relevant creative across the publisher’s properties.