Articles Tagged ‘Media Technology Monitor’
Has new media changed seniors’ love of TV and print?
New research from MTM also shows older English speakers use tablets over smartphones.
Torontonians over-index on tablets, Montrealers love online video: Study
The MTM’s new study on tech and media trends across various Canadian markets shows that where you live in the country might say something about your tech habits.
Binge-watching isn’t just for millennials: study
The MTM’s new research finds that binge-watching is increasingly popular with those over 50, and Netflix is now outpacing PVR and live TV.
Podcast listening continues to rise: MTM
Thought to have plateaued a couple years ago, the platform has seen a resurgence in recent years according to new research.
Canadians’ number-one music streamer is YouTube: study
A new MTM survey found that while the penetration of audio streaming services hasn’t changed much, Canadians are listening to more streamed content per week than before.
Netflix growth undaunted by local competitors: study
Despite the low price point of the service, there’s still a positive correlation between household income and subscription rates.
Not all millennials are created equal: study
A new MTM study shows that while people aged 18 to 34 unite in areas like smartphone use and OTT, Gen Y and Gen Z differ on tech tools like tablets and wearables.
Broadcasters rule, but news aggregators rising: study
The Media Technology Monitor’s annual report on news consumption also outlines how wealthier, better-educated Canadians differ from the rest.
Do Canadians know if they’re watching online TV?
MTM has amended its viewership stats after finding that not all respondents thought OTT services counted as online TV watching.
Are rabbit ears cool again?
Millennials and those living in urban areas are driving the jump in antenna use, according to new numbers from Media Technology Monitor.
TV my way: Canada’s newest target?
The latest MTM study on media technology adoption reports the rise of a new audience category.
Forget the cable cord, has your target cut the landline?
New numbers from MTM finds the growing group has some distinct media consumption habits.
Yahoo inks content partnership with BBC
The publisher will share video clips with Canadian and American users of the online platform.