Articles Tagged ‘Media Technology Monitor’

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Weather more popular than social on mobile: study

New study finds communication still the most frequent activity, iPhones the brand of choice.

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Tablet ownership peaks as market saturates: study

Users still love tablets for video, but less so for audio and news.

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Francophones lagging in podcast adoption

MTM survey finds lack of French-language content may be to blame.

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Kids are tech-savvy, but some are still traditionalists: study

Children under 17 are streaming music and podcasts in big numbers, but some stereotypes don’t hold up.

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Who’s ditching traditional TV in Canada?

While Netflix leads the charge for OTT, a new study by the MTM proves that income is not a major factor in choosing digital over TV.

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Families with young kids eschewing landlines, traditional TV: study

The MTM’s latest report found many Canadian families with kids under 7 are cellphone-only households without a TV subscription.

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Facebook reigns supreme with Canadians: study

Despite being most popular, the MTM’s study confirmed the trending stereotype that Facebook is most popular with older users.

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Linear and online content mix well: study

According to the Media Technology Monitor, nearly half of Canadians consume a healthy diet of both traditional and digital media.

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TV and OTT subscriptions almost equal: study

Plus, Amazon Prime and Sportsnet Now are making waves.

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Pirating isn’t only for the cord-cutters: study

According to the MTM, many people who pirate subscribe to OTT or TV, and have high household incomes.

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Netflix rules for drama, CBC for online news: study

The CBC was the most popular source of news content, according to the latest report from Media Technology Monitor.

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E-sports consumption is still a niche: study

Online gamers are big consumers of tech and media compared to the general population, according to Media Technology Monitor.

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Who are Canada’s ‘four screen’ Anglophones?

The report, “Four Screen Anglophones,” looks at how the English-speaking Canadian market utilizes multi-screens.

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MTM reports uptick in cable cutting

In a survey among Anglophones, 73% said they were paying for cable, satellite or fibre optic – down from 78% last year.

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How French and English Canadians’ media habits compare

The Francophone version of MTM’s Technology Through the Ages study shows reaching millennials in French Canada is a different ballgame.