Articles Tagged ‘Media Technology Monitor’

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TV stays steady even as OTT rises: study

How do Canada’s various Anglophone markets differ in media use? The MTM’s latest study shows TV is the most consistent media.

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Who is the modern Canadian news consumer?

A new study by the MTM shows that Canada’s most active news readers skew older, are more educated and more affluent.

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Just who is the mobile-only Canadian?

Media Technology Monitor’s latest survey profiles the quarter of Canadian households that have gone landline-free.

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Social networking continues to rise: study

The MTM’s newest study found that social networking has not plateaued just yet, and usage is almost even on desktop and mobile.

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Online video penetration flat: study

The number of Canadians watching online video hasn’t changed since 2015, although those who do watch are watching more.

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As alternative services gain popularity, radio remains dominant: study

The market penetration of both online radio and traditional receives have held steady over the past few years – but the heaviest consumers aren’t exclusive to one platform.

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Cable in decline, but still the number-one TV delivery method: study

Three quarters of Canadians still pay for TV in some form and most prefer cable. But fibre optic share is steadily rising.

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Canadian internet connections have reached saturation: study

A new study by the MTM shows that for the first time in two decades, home internet connections and rates of internet use have gone down.

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Wearable growth slowed by lagging interest in smart watches: study

A new eMarketer study found that global shipments for fitness trackers are healthy, but the market has not been boosted by the advent of the Apple Watch as previously expected.

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Has new media changed seniors’ love of TV and print?

New research from MTM also shows older English speakers use tablets over smartphones.

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Torontonians over-index on tablets, Montrealers love online video: Study

The MTM’s new study on tech and media trends across various Canadian markets shows that where you live in the country might say something about your tech habits.

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Binge-watching isn’t just for millennials: study

The MTM’s new research finds that binge-watching is increasingly popular with those over 50, and Netflix is now outpacing PVR and live TV.

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Anglophones dominate in smartphone ownership and online video: study

English speakers also spend an average of six more hours online per week than their French-speaking counterparts.

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Podcast listening continues to rise: MTM

Thought to have plateaued a couple years ago, the platform has seen a resurgence in recent years according to new research.

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Canadians’ number-one music streamer is YouTube: study

A new MTM survey found that while the penetration of audio streaming services hasn’t changed much, Canadians are listening to more streamed content per week than before.