Articles Tagged ‘Mediabrands’

radio

What’s next for 2017: radio

Industry experts weigh-in with predictions on where the platform is headed this year.

handshakeShutterstock

Mediabrands acquiring Media Experts

The holding company is buying the independent agency, with founder and CEO Mark Sherman staying on the executive team.

RichardFofana

UM Canada hires a VP of strategy

Richard Fofana, who has previously worked with agencies including Lowe Roche, Taxi 2 and ZenithOptimedia joins the Mediabrands’ agency in the new role.

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Pundits weigh in on Nielsen Twitter TV Ratings

UM’s Matt Ramella and MediaCom’s Robin Hassan talk about potential benefits and pitfalls of a Canadian version of the new metric, which launched in the US on Monday.

Will Pate

Ad Week blog: Erupt or be disrupted

M2 Universal’s new VP of digital, Will Pate on his takeaways from a CEO-filled session at day one of Advertising Week.

SunniBoot

Industry reaction to PMB/NADbank merger

Sunni Boot (pictured), CEO at ZenithOptimedia and Shelley Smit, president at UM, on what they would like to see change in the Canadian landscape as a result of the formation of the new organization.

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Nielsen Online Campaign Ratings now available in Canada

The digital measurement system has launched with media agencies like Carat, Mediabrands and Mindshare Canada signed on.

Rebecca Shropshire

CBC Revenue Group names new director

Rebecca Shropshire is joining the pubcaster as its director of digital sales.

PMears

Peter Mears named president of Initiative North America

The promotion means the Mediabrands Canada CEO will move to New York City this spring.

PMears

2012 Media Directors of the Year & Next Media Star

Peter Mears and Jamie Edwards share the Media Director of the Year honour, while Bailey Wilson is named Next Media Star.

money1

Media reaction to CRTC’s decision on BCE/Astral

Executives from across the Canadian media agency landscape weigh in on yesterday’s surprise decision.

Peter Mears

Mediabrands announces changes to Canadian team

Peter Mears is now CEO of Mediabrands in Canada, Shelley Smit is named president of UM and Leeanne Comish joins M2 Universal as president.

Money

UM and M2 Universal top Canadian RECMA report

The Mediabrands agencies brought in the most billings in the country for 2011.

Sara Hill

Sara Hill to step down at M2 Universal

The president of the Mediabrands company will leave at the end of June.