Articles Tagged ‘MediaCom Canada’


Sears Canada goes for laughs (and social)

The company embraces digital and social media for mass appeal as it promotes its new, more open-concept stores and updated logo.

Taco Bell

Inside Taco Bell’s branded sleepover

The fast food joint has teamed with short-term rental service Airbnb for the first time to give consumers a quesadilla-themed stay.


Blog: OTT video taking over in Canada?

MediaCom Canada’s CCO Michael Neale says regardless of the outcome of today’s FCC vote in the U.S., OTT video will remain on the outskirts of Canadian media.


MediaCom Canada gets sporty

As media and sports reach a “convergence,” the agency has launched a Canada-specific sports division to create sponsorship opportunities.


Darren Hardeman joins MediaCom

The former VP of digital for Initiative has made the move to the GroupM agency.


Cannes 2016: Canada wins a Media Bronze

Canadians picked up Lions in Creative Data, Cyber and Media, but didn’t make the cut for Innovation or Mobile.

Copied from strategy - BCON EXPO 2016

Creating killer branded content: Five lessons from BCON Expo

From working with influencers to taking cues from TV pilots, here are some key takeaways.

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GroupM launches Live Panel

The holding company has come out with a consumer and media insights solution to be used across its partner agencies.

Copied from strategy - Nonna

DQ’s Italian sandwich saga

The QSR teams up with a (kind of) real Nonna to launch its latest product.


MediaCom Canada adds a director

Charmain Emerson has joined the team as director of new business and marketing.


CTV gears up for Super Bowl 50

The field is set in California, but next year’s impending simsub decision is weighing heavy on the minds of industry members heading into this weekend’s game.


Scotiabank adds to media team

Gah Yee Won and Ryan Van Dongen have both joined the financial company’s global team.


MediaCom Canada’s new digital SVP

Dominik Majka has moved from ZenithOptimedia to the agency, taking over the role Robin Hassan left vacant last year.