Articles Tagged ‘MediaCom Canada’



Blog: TV as the great connector

blogsTelevision

Michael Neale, chief commercial officer at MediaCom Canada, on why this year’s upfronts should focus on TV as a connecting system, not just as a ratings platform.



Op Ed: Is the paid, owned, and earned media discussion relevant?

blogs

MediaCom’s Kevin Krossing says we need a new approach to better manage complex communication systems.



TubeMogul expands Canadian presence

DigitalMobile

The video advertising software co has opened an office in Vancouver and made three senior hires, including former MediaCom director Robert Meth.



Canadian indie shops will be snapped up in 2015: Edwards

News

Jamie Edwards, head of MediaCom Canada, reflects on 2014 and predicts how programmatic and the economy will shape the next 12 months.



MediaCom Canada adds an SVP

People Moves

Grant Channer has joined the agency, working as a business director for the GroupM shop.



GroupM shuffles its North American c-suite

People Moves

Details on Harvey Goldhersz becoming the North American chief data officer at the company, and who is taking over his post at MediaCom.



The Mission: Lisa Feeney on reaching ethnic consumers

Features

Mediacom’s director of research and insight on the opportunities and challenges around targeting these groups, and the best platforms to reach them with.



Choose your own adventure: Specialty TV edition

FeaturesTelevision

With the power to pick coming soon to viewers’ hands, which broadcaster will lead the pack?



MediaCom rolls out sponsorship evaluation tools

Sponsorship

The global media agency now offers Connected Sponsorship tools in Canada and other markets.



The Canadian guide to SXSW

blogs

Jodi Brown of Mediacom Canada and Chris Gokiert of Critical Mass share their tips on how to thrive and survive at the ever-expanding convention.