Articles Tagged ‘MediaCom Canada’

Blue Ant’s strategy clicks with Canon


The digital imagery company is targeting an untapped market by creating content for baby boomers online.

Uncle Ben’s gets kids cooking


The new campaign is one of the brand’s biggest media investments, aiming to get kids focused on preparing healthy food.

Blog: Are media agencies evolving fast enough?


Kevin Krossing, SVP strategy, MediaCom on why media agencies that are tech-savvy and data-driven are the most relevant to the industry.

The fight for specialty channel survival


Industry members weigh-in on the potential casualties of next year’s specialty TV shift.

MediaCom Canada names new CEO

People Moves

Kevin Johnson has been promoted to the role, taking over the position from Jamie Edwards.

Viewability wars as digital transitions


As agencies and publishers butt heads over metrics, the industry is inching towards trading viewability as a currency.

Blog: TV as the great connector


Michael Neale, chief commercial officer at MediaCom Canada, on why this year’s upfronts should focus on TV as a connecting system, not just as a ratings platform.

Op Ed: Is the paid, owned, and earned media discussion relevant?


MediaCom’s Kevin Krossing says we need a new approach to better manage complex communication systems.

TubeMogul expands Canadian presence


The video advertising software co has opened an office in Vancouver and made three senior hires, including former MediaCom director Robert Meth.

Canadian indie shops will be snapped up in 2015: Edwards


Jamie Edwards, head of MediaCom Canada, reflects on 2014 and predicts how programmatic and the economy will shape the next 12 months.