Articles Tagged ‘MediaCom Canada’



The Mission: Lisa Feeney on reaching ethnic consumers

News

Mediacom’s director of research and insight on the opportunities and challenges around targeting these groups, and the best platforms to reach them with.



Choose your own adventure: Specialty TV edition

Television

With the power to pick coming soon to viewers’ hands, which broadcaster will lead the pack?



MediaCom rolls out sponsorship evaluation tools

Sponsorship

The global media agency now offers Connected Sponsorship tools in Canada and other markets.



The Canadian guide to SXSW

blogs

Jodi Brown of Mediacom Canada and Chris Gokiert of Critical Mass share their tips on how to thrive and survive at the ever-expanding convention.



Robin Hassan heading to Unilever

People Moves

Currently SVP, digital strategy at Mediacom Canada, Hassan is going client side starting Monday.



Will 4K video on Netflix encourage cord cutting?

Television

Jodi Brown, director of content, Mediacom Canada, and Duncan Stewart, director of research for Deloitte TMT, on how they expect traditional subscriptions to be impacted by OTT services developing 4K content.



#CES2014: Context is everything

blogs

Robin Hassan, SVP, digital strategy at Mediacom Canada, on the new media channel that self-driving cars could potentially bring and other trends from CES.



New Maytag Man anchors multi-million dollar campaign

DigitalTelevision

Maytag’s new digital-first media approach will introduce the brand character online.



Agencies weigh in on Facebook autoplay video ads

Social

Michael Neale of MediaCom and Ryan Langsford of Cossette offer their thoughts on the new ad unit still being tested by the social media giant.



Robin Hassan on what’s hot and not for 2014

Research

From multi-device campaigns to branded apps, find out what the SVP of digital strategy for MediaCom Canada thinks is on the rise and what’s cooling off.