Articles Tagged ‘MediaCom’

Just For Men

Spotted! A billboard that spies on your beard

Just for Men isn’t interested in marketing its new product line to you if you have a bare face. So it won’t.

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People Moves: Sportsnet says goodbye to Jerry Howarth

Plus, Noise Digital adds four and Media IQ hires Simon Tray.

MoniqueBrosseau

New leadership for MediaCom Montreal

A former marketer with Reitmans and L’Oreal, Monique Brosseau has also led teams at Zenith, Nurun and DDB.

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Will Snapchat’s Context Cards change the game?

The mobile-first platform has added a new feature that some in the industry say might distinguish it from competitors.

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Do Canadians still trust influencers more than ads?

Environics’ new CanTrust Index shows that trust in bloggers and influencers has dropped 5% behind TV and print advertising, but some still think influencer marketing will grow.

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Taco Bell launches first Canadian OOH campaign

The restaurant brand is departing from its usual media spend on TV and digital for a collaborative, artistic experience.

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What’s next for 2017: Television

As the world prepares for traditional TV to be overtaken by digital, the year will be seen as make-or-break for programmatic television.

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AToMiC Awards 2017 jury revealed

Check out the industry folks who will determine the best collaboration work in advertising, media and tech.

brianGleason

GroupM integrates data offering with new platform launch

The media investment group has announced the global launch of [m]PLATFORM.

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MediaCom Canada gets sporty

As media and sports reach a “convergence,” the agency has launched a Canada-specific sports division to create sponsorship opportunities.