Articles Tagged ‘MediaCom’
MediaCom wins BCLC
The agency will handle all facets of media strategy, planning and buying for BC’s crown corporation, which earned $2.9 billion in revenue in 2015.
UBC picks MediaCom
The university’s new AOR, along with Taxi, will work to build the school’s brand locally, nationally and globally.
Taco Bell launches first Canadian OOH campaign
The restaurant brand is departing from its usual media spend on TV and digital for a collaborative, artistic experience.
What’s next for 2017: Television
As the world prepares for traditional TV to be overtaken by digital, the year will be seen as make-or-break for programmatic television.
AToMiC Awards 2017 jury revealed
Check out the industry folks who will determine the best collaboration work in advertising, media and tech.
GroupM integrates data offering with new platform launch
The media investment group has announced the global launch of [m]PLATFORM.
MediaCom Canada gets sporty
As media and sports reach a “convergence,” the agency has launched a Canada-specific sports division to create sponsorship opportunities.
Darren Hardeman joins MediaCom
The former VP of digital for Initiative has made the move to the GroupM agency.
Karine Courtemanche new chair at COMB
The Touche! president has taken over the OOH industry board’s chairperson-ship from Dave Petryna.
MediaCom wins BRP
The agency will handle the account, which includes Ski-Doo and Sea-Doo, out of its Quebec office.
Cannes 2016: Canada gets six media shortlist noms
The country gets 20 more nods today across four categories including Creative Effectiveness, Creative Data and Cyber. (Updated with correction.)
PHD wins global Volkswagen account
The multi-billion dollar account was previously with MediaCom.
GroupM puts a stake down in Quebec market
Axel Dumont, president of GroupM Quebec, on his first months in a market he says is filled with missed opportunities.
Erin Rahn, Jordan Brooks back at Cadreon
Both have rejoined IPG’s ad tech unit in newly created roles.