Articles Tagged ‘MediaCom’

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Do Canadians still trust influencers more than ads?

Environics’ new CanTrust Index shows that trust in bloggers and influencers has dropped 5% behind TV and print advertising, but some still think influencer marketing will grow.

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Taco Bell launches first Canadian OOH campaign

The restaurant brand is departing from its usual media spend on TV and digital for a collaborative, artistic experience.

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What’s next for 2017: Television

As the world prepares for traditional TV to be overtaken by digital, the year will be seen as make-or-break for programmatic television.

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AToMiC Awards 2017 jury revealed

Check out the industry folks who will determine the best collaboration work in advertising, media and tech.

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GroupM integrates data offering with new platform launch

The media investment group has announced the global launch of [m]PLATFORM.

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MediaCom Canada gets sporty

As media and sports reach a “convergence,” the agency has launched a Canada-specific sports division to create sponsorship opportunities.

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Darren Hardeman joins MediaCom

The former VP of digital for Initiative has made the move to the GroupM agency.

Karine Courtemache

Karine Courtemanche new chair at COMB

The Touche! president has taken over the OOH industry board’s chairperson-ship from Dave Petryna.

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Cannes 2016: Canada gets six media shortlist noms

The country gets 20 more nods today across four categories including Creative Effectiveness, Creative Data and Cyber. (Updated with correction.)

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GroupM puts a stake down in Quebec market

Axel Dumont, president of GroupM Quebec, on his first months in a market he says is filled with missed opportunities.

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Erin Rahn, Jordan Brooks back at Cadreon

Both have rejoined IPG’s ad tech unit in newly created roles.