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Articles Tagged ‘MediaVest’

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Media In Canada’s most-read stories of 2017

From C-suite shuffles to a massive OOH acquisition, we look back at what grabbed the industry’s attention most this year.

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How Go RVing Canada made its way onto the Food Network

Details on the RV organization’s sponsorship of Chuck & Danny’s Road Trip.

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Not to be Missed: Defy Media’s expansion

Plus: Stingray’s IPO, Vox Media’s acquisition of ReCode, and other news that might have flown under your radar this week.

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Working group required for set-top box measurement: CRTC

When the group is required to file answers by, and who wants to be involved, following the regulator’s announcement.

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GO Transit officially launches Wi-Fi network

IMA Outdoor’s CEO on the 36 stations that are now wired for internet, and the new campaign launching Monday.

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Game over for Super Bowl simsub: media reaction to CRTC decision

The regulator announced the change, which comes into effect in 2017, as part of a series of Let’s Talk decisions this morning.

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Videology taps former MediaVest COO as newest hire

Tim Castree has joined the company as its managing director for North America.

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Mondelez makes formal video commitment with Google

The new pact focuses on online video, with Mondelez committing to shift 10% of its spend to the platform by the end of 2014.

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Mondelez partners with TubeMogul

Online video campaigns launched via the new Mondelez and TubeMogul partnership will be piloted in Canada and the US.

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BelVita starts well with V

As part of a year-long national campaign, the Mondelez-owned brand is partnering with the Quebec TV station.

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Capital One ends the pain

The credit card company is focusing on Promoted Tweets for the first time in its new campaign for the Aspire Travel World Mastercard.

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Dentyne launches Rush

The Mondelez Canada brand has kicked off its new line with a millennial-targeting TV spot set in a ping pong bar.

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What the Omnicom-Publicis merger could mean for Canada: report

The RECMA Overall Activity Rankings shed light on which agencies held the largest market share last year; and DDB’s Frank Palmer weighs in on the merger.

Crystal Light

Crystal Light celebrates the weird

The beverage mix brand is leveraging Vine to create personalized commercials for consumers.