Articles Tagged ‘Melissa Kotsopoulos’

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Upfronts 2016: a Canadian buyer’s verdict

PHD Canada’s Melissa Kotsopoulos (pictured) on the evolution of a new data-based currency for ad delivery and a move towards reduced ad loads in the U.S. market.

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More comedy, fewer heroes: upfront wish list

The genres MiC‘s upfront bloggers want to see highlighted, and the gaps Canadian broadcasters have to fill, ahead of this week’s U.S. upfronts.

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Big data: What the Corus-Shaw merger might mean

Industry insiders discuss the necessity of the deal and its potential impact on access to research, insights and data.

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Mid-season window: the state of TV buying

How TV buying strategies are changing as media dollars shift increasingly to digital.

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Specialty TV’s survival plan

Broadcasters and media insiders weigh-in on challenges for specialty channels as they rebrand and head towards a potential pick-and-pay model.