Articles Tagged ‘Metroland’

Toronto Star

Torstar courts national advertisers with Metro rebrand

Metro’s free daily newspapers in Vancouver, Calgary, Edmonton, Toronto and Halifax will soon be known as StarMetro.

newspaperShutterstock

Even millennials still use print flyers: study

A new Metroland and Brandspark study by Metroland shows that millennials also aren’t totally ditching print flyers.

shutterstock_165419309

Print flyers aren’t dead: Black Friday report

Analyst Jason Dubroy predicts that mobile and print won’t compete directly for Black Friday attention, with mobile now serving as a facilitator of transactions rather than advertising.

robertMeth

Metroland focuses on digital with new senior hire

Shifting some of the focus on the company away from print is the task of new head of national digital revenue Robert Meth.

money, Canada

Postmedia to shutter London printing plant

The media co will begin outsourcing the printing of its London Free Press title in an attempt to further cut costs.

rogersCentreShutterstock

ICYMI: Jays ratings up, Metroland’s investment

In case you missed it: Sportnet saw high ratings for the debut of the Jays new hurler and Metroland has invested in an automated financial advisor company.

tradyo

Metroland takes classifieds mobile, yo

Its new classifieds app, Tradyo, is targeting a millennial audience in a bid to battle category incumbents.

newspaper2-300x186

Torstar posts Q3 losses

The media company attributed its media segment losses to declines in newspaper ad revenue, while digital losses were due to lower revenues at Wagjag and Workopolis.

Copied from strategy - Money1

Torstar Digital restructures

The digital arm will close with its divisions being divvied up – Wagjag will report to Metroland Media and Olive Media will report to the Star Media Group.