Articles Tagged ‘MiC Roundtable 2019’

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Media Roundtable: Finding the right investment mix

Our resident experts discuss what it really means to be agile in the ever-changing media landscape.

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Media Roundtable: What’s the plan?

Marketers and media experts discuss what’s working, what’s not and how data is impacting investment.

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MiC Roundtable: Buying in context

Our experts go beyond the studies and discuss what’s really working, what mediums are becoming more efficient and how transactions are changing.

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MiC Roundtable: On valuing audiences and defining ‘premium’

New players, new opportunities, new problems – see what our experts had to say about the wild world of media.

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MiC Roundtable: The impact of the disruptors

Industry leaders on the pressure to prove ROI, the disruptors that are changing the game and the need for platforms to be “less Canadian” in their approach.

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MiC roundtable: Working toward media sustainability

Our experts discuss how the expectations are changing between partners, and how organizations have had to up their game as well.

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Media Roundtable: What’s changing for brands?

Media consolidation, changing audience habits and next-generation competition: how are brands (and media agencies) keeping up?

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Media Roundtable: Marketing models, measurement and millennials

Top marketers and agency execs weigh in on the pressure to measure what can’t be measured, and why targeting millennials is tired.

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Media Roundtable: How brands (and their partners) are evolving

Industry leaders hash out how to make the work work for brands, agencies and media companies.