Articles Tagged ‘MiC roundtable’

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MiC Roundtable: Playing the long game in content

Attendees were candid about the tension – and triumph – they experience when building long-term content programs.

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MiC Roundtable: Influencers, media strategies and new metrics

From working with influencers to the concept of “working” and “non-working dollars,” our attendees challenged content conventions.

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MiC roundtable: Who’s on the main stage of content?

As content production ramps up, so do the complications. Our mix of agency leaders, studio heads and marketers discuss how to overcome these new challenges.

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Media leadership takes depth, skills and courage: roundtable

Part two of our roundtable discussion on what challenges media leaders are faced with, and how to tackle them head-on.

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The art of media leadership

In part one of our roundtable series, we look at how media shops can reclaim their leadership role and take back their turf.

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MiC Roundtable: How client-agency relationships are evolving

In part two of our roundtable, attendees discuss how the sensitivity of clients’ business plans affects the agency’s work, and what tools agencies still need.

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MiC Roundtable: OK media, what’s the plan?

As part of our roundtable series, media experts weigh-in on investments in direct-to-consumer tech, brand planning and the age of transparency.

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MiC Roundtable: Shifting ad dollars to retailers

Speaking at a recent MiC roundtable dinner, Wrigley’s Dan Alvo explains how online ad spend will change and, in turn, shape consumer behaviour.

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MiC Roundtable: Digital domination in an age of risk

In the third part of our discussion with industry experts, we explore the challenges that remain in marketing’s biggest investment area.

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MiC Roundtable: Keep it relevant, not creepy

Our panel of agency and brand experts weigh in on data and whether Canada will follow Europe’s GDPR lead.

L-R: Cossette Media's Erum Tayyab, Wrigley's Dan Alvo, GE and Haier's Bob Park

MiC Rountable: Mass vs. efficiency, traditional vs. digital

For our next industry discussion, marketers and media agency experts gather to talk about where investment is going.

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Change in 2017 shows agencies the way forward

A brief look back to see what clients expect in the months ahead as MiC concludes its round table series.

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What’s driving change at media agencies?

From how agencies are embracing AI to what viewability truly means, agency directors discuss what’s keeping them (and their clients) on their toes.

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The agency challenge of selling value

Businesses want to differentiate, but so much of the RFP comes down to rates. MiC’s latest agency round table panel talks commoditization and proving worth.

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What lies in store for media agencies in 2018?

Attribution and integration are in focus as the fourth MiC Round Table of 2017 hears from VPs and directors.