Articles Tagged ‘MiC roundtable’

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MiC Roundtable: Shifting ad dollars to retailers

Speaking at a recent MiC roundtable dinner, Wrigley’s Dan Alvo explains how online ad spend will change and, in turn, shape consumer behaviour.

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MiC Roundtable: Digital domination in an age of risk

In the third part of our discussion with industry experts, we explore the challenges that remain in marketing’s biggest investment area.

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MiC Roundtable: Keep it relevant, not creepy

Our panel of agency and brand experts weigh in on data and whether Canada will follow Europe’s GDPR lead.

L-R: Cossette Media's Erum Tayyab, Wrigley's Dan Alvo, GE and Haier's Bob Park

MiC Rountable: Mass vs. efficiency, traditional vs. digital

For our next industry discussion, marketers and media agency experts gather to talk about where investment is going.

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Change in 2017 shows agencies the way forward

A brief look back to see what clients expect in the months ahead as MiC concludes its round table series.

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What’s driving change at media agencies?

From how agencies are embracing AI to what viewability truly means, agency directors discuss what’s keeping them (and their clients) on their toes.

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The agency challenge of selling value

Businesses want to differentiate, but so much of the RFP comes down to rates. MiC’s latest agency round table panel talks commoditization and proving worth.

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What lies in store for media agencies in 2018?

Attribution and integration are in focus as the fourth MiC Round Table of 2017 hears from VPs and directors.

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The art, the science and all the data: The pace of change

Agency leads and top marketers discuss how to compete in the changing marketplace, and what trends they’d like to see left in 2017.

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Tech, talent and creeping competition: The pace of change

The latest Media in Canada roundtable brought media agency leads and brand execs together to discuss change and competition in the industry.

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Media’s new seat at the table: Becoming an indispensable partner

Part three of our senior media exec roundtable dives into pushing for attribution, unusual client projects and evolving past regular media deals.

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Media’s new seat at the table: A return to simplicity

Part two of our senior media exec roundtable features a plea for pragmatism, weighs the benefits of commission models and reveals why trying new things is important (and possible).

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Media’s new seat at the table: where’s the model going?

How are agencies investing? What to do with data? Four business leaders weigh in for the first part of our senior roundtable.

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MiC Roundtable: Keeping clients’ trust

In the conclusion of MiC‘s first roundtable discussion of 2017, attendees dive into trust, transparency and talent.

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MiC Roundtable: Keeping up with clients

In the first of a series of roundtable discussions, MiC invited six mid-level media agency staffers to dive into the issues impacting day-to-day life in the industry.