Articles Tagged ‘MiC roundtable’

roundtable trio

Media’s new seat at the table: Becoming an indispensable partner

Part three of our senior media exec roundtable dives into pushing for attribution, unusual client projects and evolving past regular media deals.

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Media’s new seat at the table: A return to simplicity

Part two of our senior media exec roundtable features a plea for pragmatism, weighs the benefits of commission models and reveals why trying new things is important (and possible).

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Media’s new seat at the table: where’s the model going?

How are agencies investing? What to do with data? Four business leaders weigh in for the first part of our senior roundtable.

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MiC Roundtable: Keeping clients’ trust

In the conclusion of MiC‘s first roundtable discussion of 2017, attendees dive into trust, transparency and talent.

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MiC Roundtable: Keeping up with clients

In the first of a series of roundtable discussions, MiC invited six mid-level media agency staffers to dive into the issues impacting day-to-day life in the industry.