Articles Tagged ‘Microsoft’

MEX Microsoft award

Media Experts gets recognition from Microsoft

After more than 10 years of work with the tech and media giant, the IPG shop has been awarded as its Canadian agency partner of the year.

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The Globe pairs with Microsoft for sponsored podcast

The fully integrated series is a first for The Globe and Mail, as Microsoft aims to reach more C-suite decision-makers.

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Verizon, Microsoft ink multi-year native deal

Canadian advertisers will now have access to native ad formats on Microsoft News/MSN, expanding their available inventory by 20%.

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Gaming isn’t just for teens on consoles anymore, says Twitter

The social network’s deep dive into the Canadian gaming scene found what excites gamers the most, what platforms they’re big fans of and how brands can get in on the action.

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Robert Jenkyn is back at Media Experts

After years on the publishing side, he has been named EVP at the IPG Mediabrands-owned agency.

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Alyson Gausby joins Twitter

The former AOL exec has joined the social platform as its head of research.

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Botting the live sports landscape

TheScore has gone live with a bot that gives its users all the updates they want while also settling private arguments.

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NLogic hires Microsoft director

Peter Farfaras has joined the software solutions producer as its senior director of business development.

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Spotted! Microsoft’s frozen moment

Xbox promotes its newest game with an experience that’s paused in time.

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Millions tune in for live NFL game on Yahoo

Yahoo CEO Marissa Mayer narrows in on mobile as Yahoo’s focus, with an inaugural play live-streaming an NFL game from London, U.K.

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Strolz moves to global role at AOL

The GM has been promoted as the Microsoft Advertising team finalizes integrations into the AOL Canada office.

Copied from Playback - CBCJimTreliving

Photo Gallery: BCON Expo 2015

Shots from last week’s strategy and Playback-hosted branded content conference in Toronto.

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Waze begins sales drive in Canada

The Google-owned traffic app’s first Canadian sales manager tells MiC about promotion plans, and the advertising verticals it is targeting.

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ZenithOptimedia sets sights on cord-cutters

The ad buyer is partnering with Microsoft Advertising to reach consumers on connected TVs.

MSN Takeover BMW - Expanded

Microsoft, BMW pilot a cross-device campaign

The automaker leveraged users’ Microsoft Account IDs to serve relevant creative across the publisher’s properties.