Articles Tagged ‘Microsoft’

Buffalo Bills

Millions tune in for live NFL game on Yahoo

Yahoo CEO Marissa Mayer narrows in on mobile as Yahoo’s focus, with an inaugural play live-streaming an NFL game from London, U.K.


Strolz moves to global role at AOL

The GM has been promoted as the Microsoft Advertising team finalizes integrations into the AOL Canada office.

Copied from Playback - CBCJimTreliving

Photo Gallery: BCON Expo 2015

Shots from last week’s strategy and Playback-hosted branded content conference in Toronto.


Waze begins sales drive in Canada

The Google-owned traffic app’s first Canadian sales manager tells MiC about promotion plans, and the advertising verticals it is targeting.


ZenithOptimedia sets sights on cord-cutters

The ad buyer is partnering with Microsoft Advertising to reach consumers on connected TVs.

MSN Takeover BMW - Expanded

Microsoft, BMW pilot a cross-device campaign

The automaker leveraged users’ Microsoft Account IDs to serve relevant creative across the publisher’s properties.


The new MSN gets away from the desktop

The web portal has undergone a makeover, and will now draw content from 1,000 outlets as part of a new mobile focus.


Are originals still hot? Media reaction to XES closing

OMD’s Sean Dixon and UM’s Matt Ramella react to Microsoft closing the unit, and what it means for the originals market overall.


Microsoft set to shutter Xbox Entertainment Studios

The division is closing as part of the company’s restructuring to focus on its core gaming business.