Articles Tagged ‘Microsoft’

Photo Gallery: BCON Expo 2015


Shots from last week’s strategy and Playback-hosted branded content conference in Toronto.

Waze begins sales drive in Canada


The Google-owned traffic app’s first Canadian sales manager tells MiC about promotion plans, and the advertising verticals it is targeting.

ZenithOptimedia sets sights on cord-cutters


The ad buyer is partnering with Microsoft Advertising to reach consumers on connected TVs.

Microsoft, BMW pilot a cross-device campaign


The automaker leveraged users’ Microsoft Account IDs to serve relevant creative across the publisher’s properties.

The new MSN gets away from the desktop


The web portal has undergone a makeover, and will now draw content from 1,000 outlets as part of a new mobile focus.

Are originals still hot? Media reaction to XES closing


OMD’s Sean Dixon and UM’s Matt Ramella react to Microsoft closing the unit, and what it means for the originals market overall.

Microsoft set to shutter Xbox Entertainment Studios


The division is closing as part of the company’s restructuring to focus on its core gaming business.

Microsoft names new CEO

People Moves

Satya Nadella, who has worked for Microsoft since 1992, has been appointed to the position by the company’s board of directors.

Three digital trends: Microsoft


Natasha Hritzuk, global senior insights director, reveals trends that urge brands to educate consumers on deeper data exchange, learn when to interrupt people and how to create anticipatory content.