Articles Tagged ‘Microsoft’

alyson-gausby

Alyson Gausby joins Twitter

The former AOL exec has joined the social platform as its head of research.

score bot

Botting the live sports landscape

TheScore has gone live with a bot that gives its users all the updates they want while also settling private arguments.

pFarfaras

NLogic hires Microsoft director

Peter Farfaras has joined the software solutions producer as its senior director of business development.

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Spotted! Microsoft’s frozen moment

Xbox promotes its newest game with an experience that’s paused in time.

Buffalo Bills

Millions tune in for live NFL game on Yahoo

Yahoo CEO Marissa Mayer narrows in on mobile as Yahoo’s focus, with an inaugural play live-streaming an NFL game from London, U.K.

JoeStrolz

Strolz moves to global role at AOL

The GM has been promoted as the Microsoft Advertising team finalizes integrations into the AOL Canada office.

Copied from Playback - CBCJimTreliving

Photo Gallery: BCON Expo 2015

Shots from last week’s strategy and Playback-hosted branded content conference in Toronto.

wazeAppshot

Waze begins sales drive in Canada

The Google-owned traffic app’s first Canadian sales manager tells MiC about promotion plans, and the advertising verticals it is targeting.

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ZenithOptimedia sets sights on cord-cutters

The ad buyer is partnering with Microsoft Advertising to reach consumers on connected TVs.

MSN Takeover BMW - Expanded

Microsoft, BMW pilot a cross-device campaign

The automaker leveraged users’ Microsoft Account IDs to serve relevant creative across the publisher’s properties.

newmsn

The new MSN gets away from the desktop

The web portal has undergone a makeover, and will now draw content from 1,000 outlets as part of a new mobile focus.

Xboxone

Are originals still hot? Media reaction to XES closing

OMD’s Sean Dixon and UM’s Matt Ramella react to Microsoft closing the unit, and what it means for the originals market overall.