OMD’s Sean Dixon and UM’s Matt Ramella react to Microsoft closing the unit, and what it means for the originals market overall.
The division is closing as part of the company’s restructuring to focus on its core gaming business.
While the impact on Canadian marketing efforts is not yet known, globally the co has selected Dentsu Aegis for media.
Satya Nadella, who has worked for Microsoft since 1992, has been appointed to the position by the company’s board of directors.
Natasha Hritzuk, global senior insights director, reveals trends that urge brands to educate consumers on deeper data exchange, learn when to interrupt people and how to create anticipatory content.
The car co launched a one-day multi-screen execution with Microsoft that allowed consumers to connect their mobile phones to desktop ad units.
The company is bringing its full fleet of Microsoft devices to campuses across Canada for the first time with a dorm room featuring its newest products.
A newly-launched Hockey Night in Canada app for Xbox Live will give Gold users access to live game streaming and VOD content including Coach’s Corner.