Articles Tagged ‘Microsoft’

The new MSN gets away from the desktop


The web portal has undergone a makeover, and will now draw content from 1,000 outlets as part of a new mobile focus.

Are originals still hot? Media reaction to XES closing


OMD’s Sean Dixon and UM’s Matt Ramella react to Microsoft closing the unit, and what it means for the originals market overall.

Microsoft set to shutter Xbox Entertainment Studios


The division is closing as part of the company’s restructuring to focus on its core gaming business.

Microsoft names new CEO

People Moves

Satya Nadella, who has worked for Microsoft since 1992, has been appointed to the position by the company’s board of directors.

Three digital trends: Microsoft


Natasha Hritzuk, global senior insights director, reveals trends that urge brands to educate consumers on deeper data exchange, learn when to interrupt people and how to create anticipatory content.

Google and Microsoft eye cross-platform tracking solutions


Vision7′s Joseph Leon and ZenithOptimedia’s Veronica Holmes talk about Microsoft’s plans to roll out device identification that will allow users to give permission for advertising use.

Infiniti creates a between-screen conversation


The car co launched a one-day multi-screen execution with Microsoft that allowed consumers to connect their mobile phones to desktop ad units.

Spotted! Microsoft tours campus


The company is bringing its full fleet of Microsoft devices to campuses across Canada for the first time with a dorm room featuring its newest products.

PepsiCo and Microsoft up their game

DigitalOut Of HomeSocial

The brands have partnered for a campaign and contest that will see them give away 1,000 Xbox One consoles.