Articles Tagged ‘Microsoft’



ZenithOptimedia sets sights on cord-cutters

DigitalTelevision

The ad buyer is partnering with Microsoft Advertising to reach consumers on connected TVs.



Microsoft, BMW pilot a cross-device campaign

DigitalMobile

The automaker leveraged users’ Microsoft Account IDs to serve relevant creative across the publisher’s properties.



The new MSN gets away from the desktop

DigitalMobile

The web portal has undergone a makeover, and will now draw content from 1,000 outlets as part of a new mobile focus.



Are originals still hot? Media reaction to XES closing

DigitalFeaturesMobile

OMD’s Sean Dixon and UM’s Matt Ramella react to Microsoft closing the unit, and what it means for the originals market overall.



Microsoft set to shutter Xbox Entertainment Studios

Digital

The division is closing as part of the company’s restructuring to focus on its core gaming business.



Microsoft names new CEO

People Moves

Satya Nadella, who has worked for Microsoft since 1992, has been appointed to the position by the company’s board of directors.



Three digital trends: Microsoft

DigitalResearch

Natasha Hritzuk, global senior insights director, reveals trends that urge brands to educate consumers on deeper data exchange, learn when to interrupt people and how to create anticipatory content.



Google and Microsoft eye cross-platform tracking solutions

DigitalMobile

Vision7′s Joseph Leon and ZenithOptimedia’s Veronica Holmes talk about Microsoft’s plans to roll out device identification that will allow users to give permission for advertising use.



Infiniti creates a between-screen conversation

DigitalMobile

The car co launched a one-day multi-screen execution with Microsoft that allowed consumers to connect their mobile phones to desktop ad units.