Articles Tagged ‘Mike Armstrong’

Armstrong

Former Google manager gets into e-sports

Mike Armstrong will work to raise OverActive’s profile on a global stage as it courts audiences and brands.

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Petro-Can fuels up a new branded content strategy

The company has partnered with CBC for a multiplatform sponsorship ahead of the next Olympic Games.

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CBC/Radio-Canada restructures media solutions division

The pubcaster has reorganized with an aim to give clients (and agencies) a more efficient experience. (Updated)

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The CBC adds to its sports marketing team

Mike Armstrong is making the jump from the client side, joining the pubcaster as its associate director of sports marketing.