Articles Tagged ‘Mindshare Canada’

Darcy Large

Corus nabs former Mindshare Canada director

Corus’ SVP of marketing and social digital agency reveals why Darcy MacNeil was the ideal choice to head its social content studio.

breaking the remote control

Fall TV: The complaint line

Experts express their complaints about TV buying and the networks respond.

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Karen Nayler looks back at agencies’ changing roles

Mindshare Canada’s outgoing CEO on how the relationship between agencies and clients has evolved.

Devon MacDonald

Devon MacDonald named Mindshare Canada CEO

Karen Nayler will retire at the end of July.

Copied from strategy - Atomic-623x350

Media agencies blowing up on the AToMiC shortlist

Five media shops are in contention for work across beer, CPG, automotive and airline brands.

ToucheWinners

Touche named strategy’s Media Agency of the Year

OMD and Mindshare shared the podium, while Alain Desormiers was named Media Agency Leader of the Year at the annual event.

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The battle of AR and VR, and how brands are using AI: SXSW recap

Mindshare Canada social media associate Alana Diehl shares her thoughts on the festival including what technology and media have the brightest future in advertising.

dove influencers

Dove partners with Snapchat to filter out negative messaging

As part of its ongoing “Real Beauty” campaign, Dove tapped Snapchat for the first time, stripping away the airbrushed effect of the platform’s popular “pretty” filter.

darcyMacNeil

Mindshare Canada expands with Content+ division

CEO Karen Nayler on how the global division, which is being led by new hire Darcy MacNeil (pictured), is being adapted for the market.

84LumberSuperBowl2017

Experts weigh in on Super Bowl ads and Canadian value

Pundits pick their faves and debate the value for Canadian brands buying around the game if simsub holds

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The Pokemon effect: one week in

Industry execs weigh in on the opportunity presented by the AR game; read up before someone mentions a Squirtle at your next meeting.

karineHuard

Mindshare adds a director

Karine Huard has joined the agency’s new Montreal office as its director of business development and strategy.

supergirl

CW upfront 2016: Network shoots for a super fall

Mindshare’s Tonia Beale reports on the network’s two new shows for its 10th anniversary season. (pictured: new pickup Supergirl)

quantico

ABC upfront 2016: a Notorious new Thursday, more family fare

Mindshare Canada’s Tonia Beale reports on the company’s presentation and new additions to its drama and comedy slate (Quantico pictured).