Articles Tagged ‘Mindshare Canada’

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The battle of AR and VR, and how brands are using AI: SXSW recap

Mindshare Canada social media associate Alana Diehl shares her thoughts on the festival including what technology and media have the brightest future in advertising.

dove influencers

Dove partners with Snapchat to filter out negative messaging

As part of its ongoing “Real Beauty” campaign, Dove tapped Snapchat for the first time, stripping away the airbrushed effect of the platform’s popular “pretty” filter.

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Mindshare Canada expands with Content+ division

CEO Karen Nayler on how the global division, which is being led by new hire Darcy MacNeil (pictured), is being adapted for the market.

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Experts weigh in on Super Bowl ads and Canadian value

Pundits pick their faves and debate the value for Canadian brands buying around the game if simsub holds

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The Pokemon effect: one week in

Industry execs weigh in on the opportunity presented by the AR game; read up before someone mentions a Squirtle at your next meeting.

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Mindshare adds a director

Karine Huard has joined the agency’s new Montreal office as its director of business development and strategy.

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CW upfront 2016: Network shoots for a super fall

Mindshare’s Tonia Beale reports on the network’s two new shows for its 10th anniversary season. (pictured: new pickup Supergirl)

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ABC upfront 2016: a Notorious new Thursday, more family fare

Mindshare Canada’s Tonia Beale reports on the company’s presentation and new additions to its drama and comedy slate (Quantico pictured).

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Ford signs on for Canada’s ‘First View’

The car company used its first-mover status with the social media co to promote its F-150 Raptor on the new ad unit.

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Data Dive: Women most likely to ‘like’ brands online

The categories that get the most likes on social media, times of day they get attention, and channels that get the most follows, according to research from Mindshare Canada.

Victoria Morris, Mindshare Canada

Upfronts 2015: CW knows what millennials want

Victoria Morris, director of trading at Mindshare Canada, on the CW’s short and sweet new slate and savvy digital strategy.

JakeNorman

Jake Norman moving to Facebook

The Mindshare Canada president and CSO is joining the social media company as its head of agency development.

MindshareCanada

Mindshare Canada adds two

The agency has hired Greg Araujo as director of analytics and Kirsten Moore as a managing director, closing 2014 as Office of the Year for the Mindshare network in North America.