Mindshare Canada social media associate Alana Diehl shares her thoughts on the festival including what technology and media have the brightest future in advertising.
As part of its ongoing “Real Beauty” campaign, Dove tapped Snapchat for the first time, stripping away the airbrushed effect of the platform’s popular “pretty” filter.
CEO Karen Nayler on how the global division, which is being led by new hire Darcy MacNeil (pictured), is being adapted for the market.
Pundits pick their faves and debate the value for Canadian brands buying around the game if simsub holds
The agency takes over from UM, following a competitive review.
Industry execs weigh in on the opportunity presented by the AR game; read up before someone mentions a Squirtle at your next meeting.
Karine Huard has joined the agency’s new Montreal office as its director of business development and strategy.
Mindshare’s Tonia Beale reports on the network’s two new shows for its 10th anniversary season. (pictured: new pickup Supergirl)
Mindshare Canada’s Tonia Beale reports on the company’s presentation and new additions to its drama and comedy slate (Quantico pictured).
The car company used its first-mover status with the social media co to promote its F-150 Raptor on the new ad unit.
The GroupM agency will handle media planning and buying ahead of the retailer’s 2016 expansion into Toronto.
The categories that get the most likes on social media, times of day they get attention, and channels that get the most follows, according to research from Mindshare Canada.
Victoria Morris, director of trading at Mindshare Canada, on the CW’s short and sweet new slate and savvy digital strategy.
The Mindshare Canada president and CSO is joining the social media company as its head of agency development.
The agency has hired Greg Araujo as director of analytics and Kirsten Moore as a managing director, closing 2014 as Office of the Year for the Mindshare network in North America.