Articles Tagged ‘Mindshare Canada’

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ICYMI: An unconventional win for Mindshare

Plus, the AdClub taps Canada’s youngest talent.

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SXSW perspectives: Mindshare

The festival has become a choose-your-own adventure book. And so has media.

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Mindshare opens new specialty division

Based out of Los Angeles, +49 Media will focus on U.S. brands and agencies looking to make their way into Canada.

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CES 2019 perspectives: Mindshare

With changing technology comes changing consumer behaviour. Mindshare Canada CEO Devon MacDonald shares how those changes will affect marketers.

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Corus nabs former Mindshare Canada director

Corus’ SVP of marketing and social digital agency reveals why Darcy MacNeil was the ideal choice to head its social content studio.

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Fall TV: The complaint line

Experts express their complaints about TV buying and the networks respond.

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Karen Nayler looks back at agencies’ changing roles

Mindshare Canada’s outgoing CEO on how the relationship between agencies and clients has evolved.

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Devon MacDonald named Mindshare Canada CEO

Karen Nayler will retire at the end of July.

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Media agencies blowing up on the AToMiC shortlist

Five media shops are in contention for work across beer, CPG, automotive and airline brands.

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Touche named strategy’s Media Agency of the Year

OMD and Mindshare shared the podium, while Alain Desormiers was named Media Agency Leader of the Year at the annual event.

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The battle of AR and VR, and how brands are using AI: SXSW recap

Mindshare Canada social media associate Alana Diehl shares her thoughts on the festival including what technology and media have the brightest future in advertising.

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Dove partners with Snapchat to filter out negative messaging

As part of its ongoing “Real Beauty” campaign, Dove tapped Snapchat for the first time, stripping away the airbrushed effect of the platform’s popular “pretty” filter.

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Mindshare Canada expands with Content+ division

CEO Karen Nayler on how the global division, which is being led by new hire Darcy MacNeil (pictured), is being adapted for the market.

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Experts weigh in on Super Bowl ads and Canadian value

Pundits pick their faves and debate the value for Canadian brands buying around the game if simsub holds