Articles Tagged ‘MindShare’

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GroupM puts a stake down in Quebec market

Axel Dumont, president of GroupM Quebec, on his first months in a market he says is filled with missed opportunities.

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CW upfront 2016: Network shoots for a super fall

Mindshare’s Tonia Beale reports on the network’s two new shows for its 10th anniversary season. (pictured: new pickup Supergirl)

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GroupM launches Live Panel

The holding company has come out with a consumer and media insights solution to be used across its partner agencies.

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Ford signs on for Canada’s ‘First View’

The car company used its first-mover status with the social media co to promote its F-150 Raptor on the new ad unit.

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Mindshare gets granular with OTT targeting

The agency has announced a global partnership with ad tech company Tru Optik that allows for micro-genre targeting.

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Kotex adapts French program for MTV

The brand has extended its program with Bell Media to bring its “Save the Undies” campaign to English Canadians.

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Mazda plays it safe

The car co has partnered with Waze to alert drivers when they’re at Canada’s most dangerous intersections.

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Instagram expands its video options

Unilever is the first partner for Instagram’s new 60-second video ad unit, using the spot to introduce its latest brand platform to French Canada.

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GroupM wants more from Canadian publishers

In keeping with advertiser demands for more transparency, the agency is bringing a 100% viewability standard to the market.

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Mindshare cues up Snapchat for Canadian brands

The global media agency’s Canada office has brokered a partnership with the digital platform to expand its placement capacity in the social space.

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Dove finds its Niche

The Unilever brand becomes the first partner in Canada for Twitter’s Niche social content creation business.