Articles Tagged ‘MindShare’

GroupM looks to decode social media cues


A partnership with Networked Insights gives all of GroupM’s media agencies access to a data-crunching tool on the social web.

New chief strategy officer at Mindshare

People Moves

Devon MacDonald has joined as the agency’s new chief strategy officer, with the shop also adding a new managing director.

Upfronts 2015: Fox gets funny and brings back the spooky


Victoria Morris, director of trading at Mindshare Canada, says Fox has a hit on its hands with Scream Queens, and excitement is building for the relaunch of The X-Files.

Becel butters up CBC viewers


The Unilever brand’s new strategy to tantalize female viewers with TV-inspired baking ideas.

Reactions roll out to Let’s Talk phase two


Media execs note that decreased channels may lead to a jump in costs, depending on the channels that get picked most.

Jaguar ups engagement with interactive ad


The narrative video within an ad unit lets users put the luxury auto brand’s cars to the test.

Tim Hortons makes a major hockey play


The QSR has signed a deal with TSN around the sport, making it the title sponsor of Tim Hortons That’s Hockey.

Mazda signs on with the Property Brothers


Lynn Chambers, VP of client marketing at Corus Entertainment, on the new deal, the first integrated auto sponsorship for the W Network show.