Articles Tagged ‘MindShare’

ArminHuska

Mindshare Canada cuts chief digital officer role

Armin Huska, who held the position since 2012, left the agency after his role was made redundant.

IGTV

What’s the opportunity in IGTV?

Industry insiders weigh in on the potential of Instagram’s new long-form video app for influencers, users and brands.

Copied from strategy - MindShare

Mindshare launches new on-demand division

The new division was created in response to more diverse clients coming to the agency with last-minute requests.

Copied from strategy - MindShare

Mindshare Canada adds new division, hires three

FAST will rely on quick data to deliver on biddable channels from programmatic to addressable TV.

Amex Content

How Amex’s branded content play paid off

Pairing with Buzzfeed’s Bring Me and Tasty, the brand created custom content to appeal to experience-hungry millennials.

KN Headshot

Karen Nayler looks back at agencies’ changing roles

Mindshare Canada’s outgoing CEO on how the relationship between agencies and clients has evolved.

Devon MacDonald

Devon MacDonald named Mindshare Canada CEO

Karen Nayler will retire at the end of July.

ACS-0019

Spotted! Becel’s gastro greenhouse

The margarine brand has opened a restaurant made entirely out of plants.

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Mindshare top Canadian agency on Warc ranking

The Warc 100′s media agency list is topped by Starcom Chicago.

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RECMA releases its latest Canadian report

Media agencies get assessed on their ability to win and maintain new business.

MSDove

Mindshare’s content push: MAOY 2017

The Toronto shop boosts its agility with a newly launched business unit.

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DAZN’s broadcaster deal changes the game

The sports streamer no longer holds exclusive rights to NFL Sunday Ticket, and experts weigh in on whether Canada will ever have a true ‘Netflix for sports.’

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Mobile targeting: Where’s the line between cool and creepy?

Mobile ads served through public wi-fi and digital OOH are nothing new. But as technology improves and ad options increase, how much can scare consumers off?