The agency has won the media business for the hospital following a review, with Cossette picking up the creative account.
Victoria Morris, director of trading at Mindshare Canada, says Fox has a hit on its hands with Scream Queens, and excitement is building for the relaunch of The X-Files.
The Unilever brand’s new strategy to tantalize female viewers with TV-inspired baking ideas.
The narrative video within an ad unit lets users put the luxury auto brand’s cars to the test.
The car co has been promoting its Fusion to 30-somethings with a series of live events in association with the website.
Mindshare Canada shares its first Canadian-specific Mobile Mindreader study, detailing how people use the devices in their daily decisions.