Articles Tagged ‘MindShare’

Snapchat - Ford

Mindshare cues up Snapchat for Canadian brands

The global media agency’s Canada office has brokered a partnership with the digital platform to expand its placement capacity in the social space.


Dove finds its Niche

The Unilever brand becomes the first partner in Canada for Twitter’s Niche social content creation business.


Waze builds Canadian driver community

Results from the traffic and navigation app’s first six months in Canada.


GroupM looks to decode social media cues

A partnership with Networked Insights gives all of GroupM’s media agencies access to a data-crunching tool on the social web.

Devon MacDonald headshot

New chief strategy officer at Mindshare

Devon MacDonald has joined as the agency’s new chief strategy officer, with the shop also adding a new managing director.

Victoria Morris, Mindshare Canada

Upfronts 2015: Fox gets funny and brings back the spooky

Victoria Morris, director of trading at Mindshare Canada, says Fox has a hit on its hands with Scream Queens, and excitement is building for the relaunch of The X-Files.


Becel butters up CBC viewers

The Unilever brand’s new strategy to tantalize female viewers with TV-inspired baking ideas.