The narrative video within an ad unit lets users put the luxury auto brand’s cars to the test.
The car co has been promoting its Fusion to 30-somethings with a series of live events in association with the website.
Mindshare Canada shares its first Canadian-specific Mobile Mindreader study, detailing how people use the devices in their daily decisions.
Out Of HomePrintTelevision
The bladder leakage underwear kicked off a new campaign aimed at breaking the stigma around wearing its product with a stunt at Yonge and Bloor in Toronto.
The top marketer and media lessons Jake Norman, president and CSO of Mindshare learned while consuming this year’s World Cup.
Y&R, Mindshare and Wunderman join forces to create Blue Hive to handle all the car maker’s marcom, following similar moves around the globe.