Articles Tagged ‘MindShare’


Spotted! Manulife puts new campaign in the ring

The insurance provider took over Yonge-Dundas Square to promote its newest product, which rewards healthy living.

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U by Kotex takes on ‘that time of the month’

The brand’s new campaign uses online videos to challenge common jokes and statements about how women supposedly act on their periods.


Amex goes social for new jet-set campaign

In an effort to reach male millennial travellers, the company is sticking to Facebook and Twitter, enlisting the help of influencers like Kevin Pillar.

Air Canada Fly the Flag

New Air Canada campaign takes flight for Rio

The carrier has unleashed new creative through a multi-platform campaign that includes social-to-broadcast integration.

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Visa sponsorship sees CBC put VR in Games spotlight

With branded partnerships tripled over Sochi, the pubcaster is stretching its legs in producing custom content for the Games.


The campaign that led to more digital for Kleenex

How the brand increased its purchase occasions through targeted Facebook buys.


ICYMI: Your Morning’s premiere date, FB Messenger’s milestone moment

In case you missed it: Your Morning gets a premiere date, Facebook Messenger hits a new record and Ford has expanded its Edmonton Oilers partnership.


Cannes 2016: The elephant on the Croisette

Mindshare’s Armin Huska on how ad blocking is dominating the conversation at Cannes, and how the industry ought to respond to the issue.


360 video takes viewers on a virtual trip

Tourism Australia is showcasing Brisbane in a new display ad unit.


GroupM puts a stake down in Quebec market

Axel Dumont, president of GroupM Quebec, on his first months in a market he says is filled with missed opportunities.


CW upfront 2016: Network shoots for a super fall

Mindshare’s Tonia Beale reports on the network’s two new shows for its 10th anniversary season. (pictured: new pickup Supergirl)

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GroupM launches Live Panel

The holding company has come out with a consumer and media insights solution to be used across its partner agencies.


Ford signs on for Canada’s ‘First View’

The car company used its first-mover status with the social media co to promote its F-150 Raptor on the new ad unit.


Mindshare gets granular with OTT targeting

The agency has announced a global partnership with ad tech company Tru Optik that allows for micro-genre targeting.


Kotex adapts French program for MTV

The brand has extended its program with Bell Media to bring its “Save the Undies” campaign to English Canadians.