Articles Tagged ‘MindShare’

Amex Content

How Amex’s branded content play paid off

Pairing with Buzzfeed’s Bring Me and Tasty, the brand created custom content to appeal to experience-hungry millennials.

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Karen Nayler looks back at agencies’ changing roles

Mindshare Canada’s outgoing CEO on how the relationship between agencies and clients has evolved.

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Devon MacDonald named Mindshare Canada CEO

Karen Nayler will retire at the end of July.

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Spotted! Becel’s gastro greenhouse

The margarine brand has opened a restaurant made entirely out of plants.

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Mindshare top Canadian agency on Warc ranking

The Warc 100′s media agency list is topped by Starcom Chicago.

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RECMA releases its latest Canadian report

Media agencies get assessed on their ability to win and maintain new business.

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Mindshare’s content push: MAOY 2017

The Toronto shop boosts its agility with a newly launched business unit.

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DAZN’s broadcaster deal changes the game

The sports streamer no longer holds exclusive rights to NFL Sunday Ticket, and experts weigh in on whether Canada will ever have a true ‘Netflix for sports.’

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Mobile targeting: Where’s the line between cool and creepy?

Mobile ads served through public wi-fi and digital OOH are nothing new. But as technology improves and ad options increase, how much can scare consumers off?

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The battle of AR and VR, and how brands are using AI: SXSW recap

Mindshare Canada social media associate Alana Diehl shares her thoughts on the festival including what technology and media have the brightest future in advertising.

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Jeff Cole on mobile’s creep factor and TV’s football problem

The thought leader and head of USC Annenberg’s Center for the Digital Future spoke at an annual Mindshare breakfast on what advertisers need to brace themselves for.

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GroupM integrates data offering with new platform launch

The media investment group has announced the global launch of [m]PLATFORM.

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Black Friday, by the numbers

Men are more likely to shop on the day than women, Black Friday surpassed Boxing day and more statistics about everyone’s newest favourite shopping day.