Articles Tagged ‘MindShare’

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CES 2019 perspectives: Mindshare

With changing technology comes changing consumer behaviour. Mindshare Canada CEO Devon MacDonald shares how those changes will affect marketers.

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Bell asks its telco customers to get more personal

Social media reaction to the request have been negative, but Mindshare’s Sarah Thompson says such first-party data is increasingly vital.

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Media Roundtable: What’s changing for brands?

Media consolidation, changing audience habits and next-generation competition: how are brands (and media agencies) keeping up?

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Media Roundtable: Marketing models, measurement and millennials

Top marketers and agency execs weigh in on the pressure to measure what can’t be measured, and why targeting millennials is tired.

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Devon MacDonald on facing fears and change in 2019

Mindshare’s CEO on how to evade defeat by running towards change in the new year.

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YouTube rolls out ad pods

The company got a warm reception from some advertisers for its new double-stacked ‘ad pods’ format.

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Media agencies take CMA Gold

Mindshare, Touché and UM all took home trophies.

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ICYMI: Mindshare’s new voice and visual services and more

Plus, Facebook has launched its first piece of hardware.

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Canadian work leads to a global win for Mindshare

The agency’s AR work with Ford and Snapchat earned it a Gold prize at the Mobile Marketing Association (MMA)’s Smarties Awards.

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People moves: Wavemaker, Kijiji and more

Plus, Mindshare welcomes one more to the team.

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Touche, Omnicom top the latest RECMA report

Most agency families are trending up, according to the annual media shop ranking.

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Mindshare Canada cuts chief digital officer role

Armin Huska, who held the position since 2012, left the agency after his role was made redundant.

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What’s the opportunity in IGTV?

Industry insiders weigh in on the potential of Instagram’s new long-form video app for influencers, users and brands.