Articles Tagged ‘MindShare’



Spotted! Depend shows off its wares

Out Of HomePrintTelevision

The bladder leakage underwear kicked off a new campaign aimed at breaking the stigma around wearing its product with a stunt at Yonge and Bloor in Toronto.



Seven World Cup takeaways: blog

blogsDigitalMobileTelevision

The top marketer and media lessons Jake Norman, president and CSO of Mindshare learned while consuming this year’s World Cup.



WPP agencies launch Ford-specific shop

News

Y&R, Mindshare and Wunderman join forces to create Blue Hive to handle all the car maker’s marcom, following similar moves around the globe.



Canada up for six Media Lions in Cannes

Awards

The Cannes shortlists for Outdoor, Media, Mobile and Press are out, with zero mention of Canadian work in the latter category.



Spotted! Tim Hortons’ #tbt celebration

Experiential

Yonge-Dundas Square has been retrofitted with the makings of the QSR’s original Hamilton store for its 50th birthday.



Upfronts 2014: Fox offers uninspiring glimpse into new year

blogsTelevision

Lina Alles, chief trading officer at Mindshare Canada, lays out details of the new slate of programming at the broadcaster, but isn’t holding out much hope for the shows.



Degree teams with P.K. Subban for TV series

DigitalTelevision

The Montreal Canadiens defenceman is hosting a show on Sportsnet to kick off his year as spokesman for the deodorant brand.



Sponsors unveiled for second season of Amazing Race Canada

DigitalSponsorshipTelevision

Air Canada and Chevrolet are back for the sophomore season, with two new sponsors added to the list.



Canada gets four Festival of Media Global shortlist mentions

Awards

Excelerator Media has the most mentions for the awards, which will be given out in Rome this April.



Lincoln partners with Food Network Canada for new web series

DigitalMobile

The Shaw Media channel’s celebrity chefs are promoting the 2014 Lincoln MKZ in a new online campaign.