Articles Tagged ‘MindShare’

Copied from strategy - Kotex2

U by Kotex takes on ‘that time of the month’

The brand’s new campaign uses online videos to challenge common jokes and statements about how women supposedly act on their periods.

Pillar

Amex goes social for new jet-set campaign

In an effort to reach male millennial travellers, the company is sticking to Facebook and Twitter, enlisting the help of influencers like Kevin Pillar.

Air Canada Fly the Flag

New Air Canada campaign takes flight for Rio

The carrier has unleashed new creative through a multi-platform campaign that includes social-to-broadcast integration.

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Visa sponsorship sees CBC put VR in Games spotlight

With branded partnerships tripled over Sochi, the pubcaster is stretching its legs in producing custom content for the Games.

kleenexFacebook

The campaign that led to more digital for Kleenex

How the brand increased its purchase occasions through targeted Facebook buys.

yourMorningCTV

ICYMI: Your Morning’s premiere date, FB Messenger’s milestone moment

In case you missed it: Your Morning gets a premiere date, Facebook Messenger hits a new record and Ford has expanded its Edmonton Oilers partnership.

ArminHuska

Cannes 2016: The elephant on the Croisette

Mindshare’s Armin Huska on how ad blocking is dominating the conversation at Cannes, and how the industry ought to respond to the issue.

tourismAustralia360Video

360 video takes viewers on a virtual trip

Tourism Australia is showcasing Brisbane in a new display ad unit.

axelDumont

GroupM puts a stake down in Quebec market

Axel Dumont, president of GroupM Quebec, on his first months in a market he says is filled with missed opportunities.

supergirl

CW upfront 2016: Network shoots for a super fall

Mindshare’s Tonia Beale reports on the network’s two new shows for its 10th anniversary season. (pictured: new pickup Supergirl)

unnamed (1)

GroupM launches Live Panel

The holding company has come out with a consumer and media insights solution to be used across its partner agencies.

fordCanadaFirstView

Ford signs on for Canada’s ‘First View’

The car company used its first-mover status with the social media co to promote its F-150 Raptor on the new ad unit.

tvTabletShutterstock

Mindshare gets granular with OTT targeting

The agency has announced a global partnership with ad tech company Tru Optik that allows for micro-genre targeting.

kotexSavetheUndies

Kotex adapts French program for MTV

The brand has extended its program with Bell Media to bring its “Save the Undies” campaign to English Canadians.

mazdaWaze

Mazda plays it safe

The car co has partnered with Waze to alert drivers when they’re at Canada’s most dangerous intersections.