Articles Tagged ‘MindShare’

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ICYMI: A new CEO for ComScore, a new image for Facebook

Plus, senior journalists in Canada shuffle about as Andrew Coyne leaves Postmedia and Don Martin announces his retirement.

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TTC wifi logins are up, but is that a win for brands?

Mindshare CEO Devon MacDonald and Havas Village CEO Alex Panousis on why nine million impressions doesn’t necessarily mean customers are engaging with ads.

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YouTube could be removing ads targeted at kids

Big changes could be coming to the popular platform, and two experts say brands need to better understand changing data and targeting policies.

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Who should really be worried about Disney+?

Mindshare’s Kyle Hodgins says Disney will likely shake up the market, but not in the way some might think.

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Four Canadian agencies shortlisted for M&M Global Awards

Touché! made the short list five times, with four nominations for Canadian Tire Corporation.

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Fall TV: The complaint line

We’ve once again given media buyers a platform for their grievances, to which TV broadcasters could respond. Here’s what they had to say.

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Canadian agencies clean up at Festival of Media

Work for Canadian Tire, Expedition ElectrON and Oh Henry! helped Canadian agencies bring home the hardware.

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Dove integrates custom print cover

Beyond five unique un-retouched covers, this month’s issue of Chatelaine tapped Dove’s new stock photo library and featured a call for more representation.

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People Moves: Mindshare, Havas and MediaCom

Industry veterans and new faces alike are shifting in the agency world.

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Dove taps OOH to expand paternity campaign

The new phase of the cause marketing campaign debuted after new legislation came into effect.

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SXSW perspectives: Mindshare

The festival has become a choose-your-own adventure book. And so has media.

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Mindshare opens new specialty division

Based out of Los Angeles, +49 Media will focus on U.S. brands and agencies looking to make their way into Canada.

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What’s the impact of Twitter’s troll crackdown?

The changes were made to keep users safe and happy. But is it enough?

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How Canada’s LGBTQ+ population consumes media

A new study by Mindshare argues that LGBTQ+ representation isn’t just healthy for communities, it’s healthy for brands.

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CES 2019 perspectives: Mindshare

With changing technology comes changing consumer behaviour. Mindshare Canada CEO Devon MacDonald shares how those changes will affect marketers.