Articles Tagged ‘MindShare’



Upfronts 2015: Fox gets funny and brings back the spooky

Television

Victoria Morris, director of trading at Mindshare Canada, says Fox has a hit on its hands with Scream Queens, and excitement is building for the relaunch of The X-Files.



Becel butters up CBC viewers

Television

The Unilever brand’s new strategy to tantalize female viewers with TV-inspired baking ideas.



Reactions roll out to Let’s Talk phase two

Television

Media execs note that decreased channels may lead to a jump in costs, depending on the channels that get picked most.



Jaguar ups engagement with interactive ad

Digital

The narrative video within an ad unit lets users put the luxury auto brand’s cars to the test.



Tim Hortons makes a major hockey play

DigitalSponsorshipTelevision

The QSR has signed a deal with TSN around the sport, making it the title sponsor of Tim Hortons That’s Hockey.



Mazda signs on with the Property Brothers

DigitalSponsorshipTelevision

Lynn Chambers, VP of client marketing at Corus Entertainment, on the new deal, the first integrated auto sponsorship for the W Network show.



EnRoute and Jaguar Land Rover partner up

DigitalPrintSponsorship

An expanded digital package and new event series have been added for the luxury auto brand’s second year as sponsor of Canada’s Best New Restaurants.



Ford connects with Notable

DigitalExperiential

The car co has been promoting its Fusion to 30-somethings with a series of live events in association with the website.



Data Dive: How Canadians are using mobile

MobileResearch

Mindshare Canada shares its first Canadian-specific Mobile Mindreader study, detailing how people use the devices in their daily decisions.



Spotted! Depend shows off its wares

Out Of HomePrintTelevision

The bladder leakage underwear kicked off a new campaign aimed at breaking the stigma around wearing its product with a stunt at Yonge and Bloor in Toronto.