Articles Tagged ‘MindShare’

brianGleason

GroupM integrates data offering with new platform launch

The media investment group has announced the global launch of [m]PLATFORM.

manShoppingShutterstock

Black Friday, by the numbers

Men are more likely to shop on the day than women, Black Friday surpassed Boxing day and more statistics about everyone’s newest favourite shopping day.

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Canada takes four Internationalist Awards

PHD Canada and Mindshare picked up trophies at last night’s ceremony in New York.

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Spotted! Manulife puts new campaign in the ring

The insurance provider took over Yonge-Dundas Square to promote its newest product, which rewards healthy living.

Copied from strategy - Kotex2

U by Kotex takes on ‘that time of the month’

The brand’s new campaign uses online videos to challenge common jokes and statements about how women supposedly act on their periods.

Pillar

Amex goes social for new jet-set campaign

In an effort to reach male millennial travellers, the company is sticking to Facebook and Twitter, enlisting the help of influencers like Kevin Pillar.

Air Canada Fly the Flag

New Air Canada campaign takes flight for Rio

The carrier has unleashed new creative through a multi-platform campaign that includes social-to-broadcast integration.

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Visa sponsorship sees CBC put VR in Games spotlight

With branded partnerships tripled over Sochi, the pubcaster is stretching its legs in producing custom content for the Games.

kleenexFacebook

The campaign that led to more digital for Kleenex

How the brand increased its purchase occasions through targeted Facebook buys.

yourMorningCTV

ICYMI: Your Morning’s premiere date, FB Messenger’s milestone moment

In case you missed it: Your Morning gets a premiere date, Facebook Messenger hits a new record and Ford has expanded its Edmonton Oilers partnership.

ArminHuska

Cannes 2016: The elephant on the Croisette

Mindshare’s Armin Huska on how ad blocking is dominating the conversation at Cannes, and how the industry ought to respond to the issue.

tourismAustralia360Video

360 video takes viewers on a virtual trip

Tourism Australia is showcasing Brisbane in a new display ad unit.

axelDumont

GroupM puts a stake down in Quebec market

Axel Dumont, president of GroupM Quebec, on his first months in a market he says is filled with missed opportunities.

supergirl

CW upfront 2016: Network shoots for a super fall

Mindshare’s Tonia Beale reports on the network’s two new shows for its 10th anniversary season. (pictured: new pickup Supergirl)

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GroupM launches Live Panel

The holding company has come out with a consumer and media insights solution to be used across its partner agencies.