Articles Tagged ‘MindShare’
North American markets unaffected by Unilever review
The year-long process has concluded with some shuffling of overseas portfolios between Mindshare and PHD.
Waze builds Canadian driver community
Results from the traffic and navigation app’s first six months in Canada.
Mindshare picks up Booking.com
The win means the hotel website will have some Canadian representation after formerly being handled from the U.S.
GroupM looks to decode social media cues
A partnership with Networked Insights gives all of GroupM’s media agencies access to a data-crunching tool on the social web.
New chief strategy officer at Mindshare
Devon MacDonald has joined as the agency’s new chief strategy officer, with the shop also adding a new managing director.
OMD wins SickKids
The agency has won the media business for the hospital following a review, with Cossette picking up the creative account.
Upfronts 2015: Fox gets funny and brings back the spooky
Victoria Morris, director of trading at Mindshare Canada, says Fox has a hit on its hands with Scream Queens, and excitement is building for the relaunch of The X-Files.
Becel butters up CBC viewers
The Unilever brand’s new strategy to tantalize female viewers with TV-inspired baking ideas.