Articles Tagged ‘MindShare’

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People Moves: Mindshare, Havas and MediaCom

Industry veterans and new faces alike are shifting in the agency world.

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Dove taps OOH to expand paternity campaign

The new phase of the cause marketing campaign debuted after new legislation came into effect.

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SXSW perspectives: Mindshare

The festival has become a choose-your-own adventure book. And so has media.

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Mindshare opens new specialty division

Based out of Los Angeles, +49 Media will focus on U.S. brands and agencies looking to make their way into Canada.

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What’s the impact of Twitter’s troll crackdown?

The changes were made to keep users safe and happy. But is it enough?

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How Canada’s LGBTQ+ population consumes media

A new study by Mindshare argues that LGBTQ+ representation isn’t just healthy for communities, it’s healthy for brands.

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CES 2019 perspectives: Mindshare

With changing technology comes changing consumer behaviour. Mindshare Canada CEO Devon MacDonald shares how those changes will affect marketers.

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Bell asks its telco customers to get more personal

Social media reaction to the request have been negative, but Mindshare’s Sarah Thompson says such first-party data is increasingly vital.

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Media Roundtable: What’s changing for brands?

Media consolidation, changing audience habits and next-generation competition: how are brands (and media agencies) keeping up?

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Media Roundtable: Marketing models, measurement and millennials

Top marketers and agency execs weigh in on the pressure to measure what can’t be measured, and why targeting millennials is tired.

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Devon MacDonald on facing fears and change in 2019

Mindshare’s CEO on how to evade defeat by running towards change in the new year.

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YouTube rolls out ad pods

The company got a warm reception from some advertisers for its new double-stacked ‘ad pods’ format.

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Media agencies take CMA Gold

Mindshare, Touché and UM all took home trophies.