Articles Tagged ‘Mitch Dent’

Xumo

Upfronts ’19: Blue Ant partners with Xumo, Diply and more

As linear grows, the multimedia company wants to ensure it’s growing its digital footprint sustainably.

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MiC Roundtable: Buying in context

Our experts go beyond the studies and discuss what’s really working, what mediums are becoming more efficient and how transactions are changing.

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MiC Roundtable: On valuing audiences and defining ‘premium’

New players, new opportunities, new problems – see what our experts had to say about the wild world of media.

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MiC Roundtable: The impact of the disruptors

Industry leaders on the pressure to prove ROI, the disruptors that are changing the game and the need for platforms to be “less Canadian” in their approach.

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MiC roundtable: Working toward media sustainability

Our experts discuss how the expectations are changing between partners, and how organizations have had to up their game as well.

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Blue Ant Media presses play on gaming division

The partnership with Toronto-based Enthusiast Gaming will open doors for advertisers across categories, says VP Greg Trought.

Tyler Large

Blue Ant ups its partnership power with new hire

Tyler Cameron will lead business partnerships for the Blue Ant Plus business in hopes of accelerating its growth.

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Social brand business growing at Blue Ant Media

The company has hired Sady Magendran as managing director for its Blue Ant Plus division.

blue ant plus

Blue Ant gets social with Blue Ant Plus

The media company created the new division in response to an increasing demand for social content from clients.

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Merrell and Blue Ant urge viewers to get outside

Spots that seemingly break into content are part of the deal between the hiking apparel brand and the media company.

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Mitch Dent becomes ad sales lead at Blue Ant Media Solutions

The former Rogers Media VP has moved to the company.

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Mitch Dent leaving Rogers

The VP of client solutions will be leaving the company next month.

Copied from strategy - rake1

Mid-season TV check-up

Media pundits weigh-in on the new shows coming this winter, and a look back on the hits and misses of the season so far.

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Rogers Media changes sales structure

Jack Tomik on the changes the media company is making to work with agencies rather than platforms.

KeithPelley

Citytv gunning for number two nationally: Pelley

The media co will be simulcasting New Girl and The Middle across all platforms as part of one CPM buy this fall.