Articles Tagged ‘MKTG’

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MKTG dives into sponsor receptiveness

For brands, getting noticed by e-sports fans versus baseball fans is a whole different game.

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MKTG picks its new president and CEO

Sports and marketing veteran Michael Beckerman will take the skills he’s honed at Nike, BMO and more into the agency world.

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Matthew Logue to step down as MKTG president

After 10 years with the agency that has been acquired, quadrupled in size and brokered major deals, Logue says it’s time to move on.

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Matthew Logue on sponsorship game-changers

MKTG’s president shares his thoughts on sponsorship in Canada for MiC’s Industry Wish List.

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Tennis Canada to offer naming rights to new B.C. facility

Tennis may not have the media draw of the NBA or NHL, but Burnaby’s new training centre could offer significant CSR value.

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After the arena: Diving into Scotiabank’s hockey strategy

EVP and CMO John Doig says it’s not stopping at placing logos on its newly sponsored arena.

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MKTG ups Matthew Klar to VP of strategy

Matthew Klar has been promoted to his new role from director.

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Matthew Logue on MKTG’s big win

After the Sponsorship Marketing Council Canada crowns it Agency of the Year, MKTG’s president reflects on what’s driving change in the sponsorship industry.

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MKTG’s leaders look to sponsorship beyond sports

MKTG new president Matthew Logue and CEO Brian Cooper see a broader, more complex arena of new players and higher stakes.

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MKTG names Matthew Logue president

S&E founder Brian Cooper will stay on as CEO of the agency he’s steered for a decade.

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Oikos targets men with NHL sponsorship

The three-year partnership will see the DanoneWave brand promoted as a snack to new consumers, including active men.

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Scotiabank embraces short form for new Heroes of Hockey Day season

Why the bank is focusing on more “snackable” content this time around.

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Why Cadillac Fairview is teaming up with the Olympics

Company SVP of marketing Jason Anderson on why the unusual sponsorship deal matters.

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Brian Cooper brings sport sponsorship know-how to Ryerson

The CEO of the Dentsu Aegis agency has joined the university’s Ted Rogers School of Management as an executive in residence.