Articles Tagged ‘MLB’

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Twitter takes the mound with MLB partnership

The social platform will live stream one game per week, but only out-of-market games.

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Vikings to capitalize on Jays fever

The History drama is expanding its target demo by adding a special guest star to its fourth season.

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ALCS decider wins the day: Numeris

The baseball game segment on Sportsnet had the most average viewers for the week of Oct. 19 to 25.

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Sportsnet posts record-breaking October

Driven by the post-season success of the Toronto Blue Jays the Rogers Media specialty posted its highest ratings and digital traffic ever.

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Jays’ ALCS games topping almost 4 million

Averaging 3.8 million and 3.9 million viewers respectively, the team’s first two ALCS matches on Sportsnet continued to track big.

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Twitter sees Blue Jays boost

How the team’s playoff run is playing out on the platform.

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Jays break hockey record

Friday’s game against the Yankees brought the channel’s most viewers ever, with the weekend series setting a record for the Jays.

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NHL and MLB team up for digital deal

The unusual partnership will see the MLB’s Advanced Media division share tech across the NHL’s digital platforms.

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Honda’s year-round sponsorship plan

The brand’s newly expanded NHL sponsorship gives the car co a presence with Canadians all year.

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Rogers Media unveils Sportsnet 360

The new channel, formerly The Score, will launch on Canada Day with an MLB match-up and the new show Blue Jays Xpress.